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Girls aged 11 'get e-cigarettes easily' in north Wales | Girls aged 11 'get e-cigarettes easily' in north Wales |
(6 months later) | |
Girls as young as 11 can get e-cigarettes easily from shops, friends, and parents, public health officials have warned. | Girls as young as 11 can get e-cigarettes easily from shops, friends, and parents, public health officials have warned. |
Awareness and use of the devices by girls is common in some parts of north Wales they concluded. | |
Most could name five vapour flavours, while some did not know e-cigarettes could contain nicotine, the research for Public Health Wales (PHW) found. | Most could name five vapour flavours, while some did not know e-cigarettes could contain nicotine, the research for Public Health Wales (PHW) found. |
PHW wants an e-cigarette summit to discourage "trying and buying". | PHW wants an e-cigarette summit to discourage "trying and buying". |
More than 1,100 girls in 34 secondary schools took part in a Social Change UK survey. | More than 1,100 girls in 34 secondary schools took part in a Social Change UK survey. |
Denbighshire, Flintshire and Wrexham were seen as the problem areas and focus groups worked with about 40 girls aged 11 to 12. | Denbighshire, Flintshire and Wrexham were seen as the problem areas and focus groups worked with about 40 girls aged 11 to 12. |
Reasons for smoking included helping with stress, because their friends smoked, because it "looked cool", or because it helped lose weight. | Reasons for smoking included helping with stress, because their friends smoked, because it "looked cool", or because it helped lose weight. |
Findings in the report include: | Findings in the report include: |
There are already projects under way to work with girls in the Wrexham area. | There are already projects under way to work with girls in the Wrexham area. |
Measures to control the sale of e-cigarettes to under 18s are being developed with trading standards and the message is being taken to social media. | Measures to control the sale of e-cigarettes to under 18s are being developed with trading standards and the message is being taken to social media. |
Report author Kelly Evans told BBC Wales: "Overall, young girls were telling us cigarettes were yucky, not nice but that e-cigarettes are better for you or not as bad than cigarettes. | Report author Kelly Evans told BBC Wales: "Overall, young girls were telling us cigarettes were yucky, not nice but that e-cigarettes are better for you or not as bad than cigarettes. |
"They're attracted to the different flavours and are trying them and have access to them. | "They're attracted to the different flavours and are trying them and have access to them. |
"Ever since the tobacco companies have come into the market the number of flavours is increasing on daily basis. Why do we need 300 flavours? If they're just a smoking aid for adults, why do we need a gummy bear flavour?" | "Ever since the tobacco companies have come into the market the number of flavours is increasing on daily basis. Why do we need 300 flavours? If they're just a smoking aid for adults, why do we need a gummy bear flavour?" |
WHAT SHOULD HAPPEN NEXT? | WHAT SHOULD HAPPEN NEXT? |
Source: Public Health Wales/North Wales Tobacco Control Alliance/Social Change UK report | Source: Public Health Wales/North Wales Tobacco Control Alliance/Social Change UK report |
The Electric Cigarette Industry Trade Association said the variety and number of e-liquid flavours on the UK market were "due to consumer demand." | The Electric Cigarette Industry Trade Association said the variety and number of e-liquid flavours on the UK market were "due to consumer demand." |
"ECITA supports the UK government's intentions to implement a mandatory under 18 age restriction on the sale of these products, which will ensure children don't have access to purchase them." | "ECITA supports the UK government's intentions to implement a mandatory under 18 age restriction on the sale of these products, which will ensure children don't have access to purchase them." |
Lorien Jollye of the Electronic Cigarette Consumer Association added: "The array of flavours allows the e-cigarette user to create a distance between the experience of smoking and vaping. | Lorien Jollye of the Electronic Cigarette Consumer Association added: "The array of flavours allows the e-cigarette user to create a distance between the experience of smoking and vaping. |
"It could also be said that the flavour choices help prevent relapse back to smoking traditional tobacco." | "It could also be said that the flavour choices help prevent relapse back to smoking traditional tobacco." |
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