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| What the NBA sees in India: A billion new fans | What the NBA sees in India: A billion new fans |
| (1 day later) | |
| NOIDA, India — On a sun-drenched basketball court in a suburban sports complex, former Denver Nuggets head coach Brian Shaw was teaching a group of athletes the finer points of man-to-man defense. | NOIDA, India — On a sun-drenched basketball court in a suburban sports complex, former Denver Nuggets head coach Brian Shaw was teaching a group of athletes the finer points of man-to-man defense. |
| He pivoted around a defender for an easy basket as his students — some already grown men as tall as the 6-foot-6 Shaw, some even taller — struggled to emulate his moves. Shots clattered off the rim and air balls flew. | |
| “You’ve got to read the court,” Shaw said. “Always be playing basketball.” | “You’ve got to read the court,” Shaw said. “Always be playing basketball.” |
| The 30 or so Indian basketball players gathered at this complex were the culmination of a six-month talent search by coaches and scouts of the National Basketball Association in six cities across India. The stakes were high: One player would to be selected to try out for the NBA’s Development League in June in the United States. | The 30 or so Indian basketball players gathered at this complex were the culmination of a six-month talent search by coaches and scouts of the National Basketball Association in six cities across India. The stakes were high: One player would to be selected to try out for the NBA’s Development League in June in the United States. |
| This talent search is among several initiatives launched in India in recent years by the NBA as it tries to broaden its fan base globally. NBA officials consider the India market key to expanding the brand outside the United States — the “next frontier,” as NBA Commissioner Adam Silver called it. Since 2011, the NBA has signed a broadcast deal for games with an Indian sports channel, hosted three-on-three basketball tournaments and fairs, and partnered with the charitable Reliance Foundation for a junior program in schools that has reached 1 million students. | This talent search is among several initiatives launched in India in recent years by the NBA as it tries to broaden its fan base globally. NBA officials consider the India market key to expanding the brand outside the United States — the “next frontier,” as NBA Commissioner Adam Silver called it. Since 2011, the NBA has signed a broadcast deal for games with an Indian sports channel, hosted three-on-three basketball tournaments and fairs, and partnered with the charitable Reliance Foundation for a junior program in schools that has reached 1 million students. |
| [Rural players of fading sport of kabaddi now aspire to TV fame and fortune] | [Rural players of fading sport of kabaddi now aspire to TV fame and fortune] |
| The league’s representatives say the combination of a growing economy, an emerging, globally minded middle class and the country’s young demographic make India a natural target for expansion. India has more than 350 million people between the ages of 10 and 24, according to a U.N. report. | The league’s representatives say the combination of a growing economy, an emerging, globally minded middle class and the country’s young demographic make India a natural target for expansion. India has more than 350 million people between the ages of 10 and 24, according to a U.N. report. |
| “That’s the number that stands out for all of us, “ said Yannick Colaco, a former college player and the managing director of NBA India. “We’re seeing just so much vibrancy and diversity that we feel a sport like basketball has tremendous potential.” | |
| Over the past decade in China, the NBA was able to leverage the popularity of Yao Ming, the Chinese NBA star, to make the country home to the league’s largest international audience. Yet experts say the NBA is facing a tougher battle in India, a country that is dominated by cricket, soccer and field hockey. There is even a revival of the ancient sport of kabaddi. | Over the past decade in China, the NBA was able to leverage the popularity of Yao Ming, the Chinese NBA star, to make the country home to the league’s largest international audience. Yet experts say the NBA is facing a tougher battle in India, a country that is dominated by cricket, soccer and field hockey. There is even a revival of the ancient sport of kabaddi. |
| “Cricket is India’s unofficial religion, so I don’t think we’ll drop that in a hurry,” said Suhel Seth, a marketing and branding consultant in New Delhi. | “Cricket is India’s unofficial religion, so I don’t think we’ll drop that in a hurry,” said Suhel Seth, a marketing and branding consultant in New Delhi. |
| Out of a country of more than 1.2 billion people, only an estimated 5 million or so play basketball. Good facilities and coaches are scarce; most play on cracked cement courts that become burning hot during the summer. As with many sports, striving parents often pressure students to quit so they can focus on academics. | Out of a country of more than 1.2 billion people, only an estimated 5 million or so play basketball. Good facilities and coaches are scarce; most play on cracked cement courts that become burning hot during the summer. As with many sports, striving parents often pressure students to quit so they can focus on academics. |
| But the NBA has been able to gain some visibility since it began showing games live in the country, according to Boria Majumdar, a sports historian and author. About 14 live games are broadcast every week on the Sony Six cable network starting at 6:30 a.m. India time. The games and other programming attracted 70 million viewers last season, the league says. | But the NBA has been able to gain some visibility since it began showing games live in the country, according to Boria Majumdar, a sports historian and author. About 14 live games are broadcast every week on the Sony Six cable network starting at 6:30 a.m. India time. The games and other programming attracted 70 million viewers last season, the league says. |
| “Will basketball ever take off in India? If you asked me five years ago, the answer would be no,” Majumdar said. “Today, the answer is that it’s possible, but it will be difficult.” | “Will basketball ever take off in India? If you asked me five years ago, the answer would be no,” Majumdar said. “Today, the answer is that it’s possible, but it will be difficult.” |
| The NBA is also banking on the country’s interest in the career of Satnam Singh Bhamara, a towering 20-year-old who was plucked from the obscurity of a Punjab village and awarded a scholarship to the well-known IMG Academy training center in Bradenton, Fla., in 2010. In June, he became the first Indian player to be drafted into the NBA, as a second-round pick by the Dallas Mavericks. He currently plays on their minor league team, the Texas Legends. | The NBA is also banking on the country’s interest in the career of Satnam Singh Bhamara, a towering 20-year-old who was plucked from the obscurity of a Punjab village and awarded a scholarship to the well-known IMG Academy training center in Bradenton, Fla., in 2010. In June, he became the first Indian player to be drafted into the NBA, as a second-round pick by the Dallas Mavericks. He currently plays on their minor league team, the Texas Legends. |
| “There’s a billion new Mavs fans out there right now,” Mavericks owner Mark Cuban crowed at the time. | “There’s a billion new Mavs fans out there right now,” Mavericks owner Mark Cuban crowed at the time. |
| No pressure there. | No pressure there. |
| “I think my country really expects a lot from me,” Singh said in a telephone interview from the United States. “I just have to improve so another kid can have the chance to play here.” | |
| It will be tough, he said: “In India, you think you can play with LeBron James. Then you come here and you can’t do anything. It’s so hard.” | |
| [These global sporting events totally dwarf the Super Bowl] | [These global sporting events totally dwarf the Super Bowl] |
| The grittier work is being done on the ground in India, where NBA coaches and talent scouts spent six months searching for the next Satnam Singh or Yao Ming in a series of regional camps. Heshimu Evans, a former University of Kentucky Wildcat who played professionally in France and Portugal, helped in the regional camps for the older players and helped teach younger ones who had never touched a ball. | The grittier work is being done on the ground in India, where NBA coaches and talent scouts spent six months searching for the next Satnam Singh or Yao Ming in a series of regional camps. Heshimu Evans, a former University of Kentucky Wildcat who played professionally in France and Portugal, helped in the regional camps for the older players and helped teach younger ones who had never touched a ball. |
| “We were teaching them grass-roots basketball,” he said. To help them learn positions, they resorted to using animal motifs — the arching follow-through of the jump shot was a fluid neck of a giraffe, for example. | “We were teaching them grass-roots basketball,” he said. To help them learn positions, they resorted to using animal motifs — the arching follow-through of the jump shot was a fluid neck of a giraffe, for example. |
| “Basketball is still growing here,” Evans said. “If we were teaching cricket, they could show us some things.” | “Basketball is still growing here,” Evans said. “If we were teaching cricket, they could show us some things.” |
| At the sports complex, Shaw and Carlos Barroca, NBA India’s associate vice president of basketball operations, split the top players into two teams for a final game before selecting 10 finalists, four of whom would represent India in an upcoming Asia tournament. | At the sports complex, Shaw and Carlos Barroca, NBA India’s associate vice president of basketball operations, split the top players into two teams for a final game before selecting 10 finalists, four of whom would represent India in an upcoming Asia tournament. |
| For the NBA tryout, they chose Palpreet Singh, 19. Singh has the 6-foot-9 physique of an NBA player and sports a hip, oversize mustache with turned-up ends that’s the envy of the group. Barroca and others would help train him in the days ahead, Barroca said, but Singh faces a high hurdle. In the United States, he will go up against kids who have 10 times his skills and experience. | |
| Singh attended the same scrappy state-owned basketball academy in Punjab as NBA hopeful Satnam Singh. Both revered their late coach, Palpreet Singh said, a self-taught man named Sankaran Subramanian who had a library of basketball books. Subramanian died in 2013. | Singh attended the same scrappy state-owned basketball academy in Punjab as NBA hopeful Satnam Singh. Both revered their late coach, Palpreet Singh said, a self-taught man named Sankaran Subramanian who had a library of basketball books. Subramanian died in 2013. |
| Singh, the son of a wheat farmer, said he was the first person in his village to play basketball. | Singh, the son of a wheat farmer, said he was the first person in his village to play basketball. |
| “Nobody knows the game,” Singh said. “They say: ‘What is basketball? You throw a ball through a hoop? Why do you have to train for such a silly game?’ ” | “Nobody knows the game,” Singh said. “They say: ‘What is basketball? You throw a ball through a hoop? Why do you have to train for such a silly game?’ ” |
| Singh smiled. | Singh smiled. |
| “I say: ‘Yes, you’re right. It’s so easy.’ ” | |
| Read more: | Read more: |
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