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| Version 1 | Version 2 |
|---|---|
| Daily Mail ad revenue shows signs of recovery in second quarter | Daily Mail ad revenue shows signs of recovery in second quarter |
| (about 4 hours later) | |
| The Daily Mail’s print advertising fell by 11% year on year in the three months to the end of June, a significant improvement over the 15% decline in the first quarter. | The Daily Mail’s print advertising fell by 11% year on year in the three months to the end of June, a significant improvement over the 15% decline in the first quarter. |
| Print advertising revenue recovered even more strongly in the three weeks after 26 June following the UK’s vote for Brexit – a possible signal that the worst of the ad downturn is over. | Print advertising revenue recovered even more strongly in the three weeks after 26 June following the UK’s vote for Brexit – a possible signal that the worst of the ad downturn is over. |
| The decline in print ad revenue across its whole portfolio, including daily freesheet Metro, was 10% year on year in the three months to 26 June. | The decline in print ad revenue across its whole portfolio, including daily freesheet Metro, was 10% year on year in the three months to 26 June. |
| Even more encouraging is a snapshot that shows that in the three weeks since 26 June print advertising declined by just 8%. | Even more encouraging is a snapshot that shows that in the three weeks since 26 June print advertising declined by just 8%. |
| Stephen Daintith, the finance director at parent company DMGT, said that in the three week period the Daily Mail alone, excluding the Mail on Sunday, saw print ads fall just 2%. | |
| “It is certainly encouraging in the last few weeks to see a healthy improvement in newspaper advertising performance,” he said. “The sectors spending more money include high street department stores, motors have come back, household goods and bookmakers are a thriving sectors right now.” | |
| The figures will be welcomed by investors who sent parent company DMGT’s shares tumbling by 9% in May when the company issued a profits warning after revealing poor first-quarter results at its media operation. | |
| Rival national newspaper publishers also battered by the precipitous fall in print advertising will also take heart at the strengthening fortunes of the Mail titles. | Rival national newspaper publishers also battered by the precipitous fall in print advertising will also take heart at the strengthening fortunes of the Mail titles. |
| Mail Online boosted its ad revenues by 18% in the three months to 26 June, and by 19% in the three-week period since then. | Mail Online boosted its ad revenues by 18% in the three months to 26 June, and by 19% in the three-week period since then. |
| Gareth Davies, an analyst at Numis, described the performance as “solid” and the improvement in the three-week snapshot since June as “particularly encouraging”. | Gareth Davies, an analyst at Numis, described the performance as “solid” and the improvement in the three-week snapshot since June as “particularly encouraging”. |