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Netflix 'too slow off the mark' in Bake Off bidding war Netflix 'too slow off the mark' in Bake Off bidding war Netflix 'too slow off the mark' in Bake Off bidding war
(about 1 month later)
Netflix has admitted that it was too slow out of the blocks to enter a bidding war for The Great British Bake Off as the US streaming giant didn’t seriously believe the hit show would leave the BBC.Netflix has admitted that it was too slow out of the blocks to enter a bidding war for The Great British Bake Off as the US streaming giant didn’t seriously believe the hit show would leave the BBC.
Netflix’s content chief Ted Sarandos, who commands a $6bn (£4.9bn) annual budget with commissions including House of Cards, Stranger Things and Orange is the New Black, indicated that the US streaming service may have been keen to go head-to-head with Channel 4 for the show.Netflix’s content chief Ted Sarandos, who commands a $6bn (£4.9bn) annual budget with commissions including House of Cards, Stranger Things and Orange is the New Black, indicated that the US streaming service may have been keen to go head-to-head with Channel 4 for the show.
“We knew it was brewing [a potential move from the BBC], but I didn’t actually think it would happen,” said Sarandos, in an interview with the Radio Times.“We knew it was brewing [a potential move from the BBC], but I didn’t actually think it would happen,” said Sarandos, in an interview with the Radio Times.
Asked if in this case Netflix was simply “too slow off the mark”, Sarandos said: “Yes, yes!”Asked if in this case Netflix was simply “too slow off the mark”, Sarandos said: “Yes, yes!”
ITV has said that it did not bid for Great British Bake Off, the biggest show on UK TV, because the producers did not have deals tying in any of the show’s stars.ITV has said that it did not bid for Great British Bake Off, the biggest show on UK TV, because the producers did not have deals tying in any of the show’s stars.
Sarandos said that previous series of Bake Off have proved very popular on its US service, as have other BBC shows including Top Gear.Sarandos said that previous series of Bake Off have proved very popular on its US service, as have other BBC shows including Top Gear.
Netflix has also shown an appetite for buying UK shows, picking up the likes of BBC shows Happy Valley and Peaky Blinders, as well as Charlie Brooker’s Channel 4 show Black Mirror.Netflix has also shown an appetite for buying UK shows, picking up the likes of BBC shows Happy Valley and Peaky Blinders, as well as Charlie Brooker’s Channel 4 show Black Mirror.
In the case of Black Mirror, Netflix struck a deal last year to commission 12 new episodes, a move which angered Jay Hunt, Channel 4’s chief creative officer.In the case of Black Mirror, Netflix struck a deal last year to commission 12 new episodes, a move which angered Jay Hunt, Channel 4’s chief creative officer.
Sarandos said that Hunt’s attitude to Netflix snapping up Black Mirror smacked of a “slight” double standard when she was quick to defend Channel 4 poaching Bake Off from the BBC in a similar fashion.Sarandos said that Hunt’s attitude to Netflix snapping up Black Mirror smacked of a “slight” double standard when she was quick to defend Channel 4 poaching Bake Off from the BBC in a similar fashion.
“The ambitions that [Brooker] and [executive producer] Annabel Jones had for the new season … were seemingly out of reach or beyond the appetite that Channel 4 had for the show. So they cancelled it. And we picked it up.”“The ambitions that [Brooker] and [executive producer] Annabel Jones had for the new season … were seemingly out of reach or beyond the appetite that Channel 4 had for the show. So they cancelled it. And we picked it up.”
Sarandos said TV is becoming a much more competitive marketplace which is “great for talent and really great for viewers”.Sarandos said TV is becoming a much more competitive marketplace which is “great for talent and really great for viewers”.
Last year, Jeremy Clarkson and his fellow former Top Gear hosts signed a multi-year deal reportedly worth £160m to make a new motoring series for Amazon’s video service.Last year, Jeremy Clarkson and his fellow former Top Gear hosts signed a multi-year deal reportedly worth £160m to make a new motoring series for Amazon’s video service.
Richard Hammond and James May, along with Top Gear executive producer Andy Wilman, left the BBC show after Clarkson’s contract was terminated after a “fracas” with a Top Gear producer.Richard Hammond and James May, along with Top Gear executive producer Andy Wilman, left the BBC show after Clarkson’s contract was terminated after a “fracas” with a Top Gear producer.