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You can find the current article at its original source at https://www.theguardian.com/business/2016/nov/30/philip-morris-stop-selling-cigarettes-alternative-iqos
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| Philip Morris says it may stop selling cigarettes as it launches alternative Philip Morris says it may stop selling cigarettes as it launches alternative | |
| (about 4 hours later) | |
| The tobacco giant Philip Morris has said it could eventually stop selling conventional cigarettes as it launched a product in the UK which it claims is a less harmful alternative. | The tobacco giant Philip Morris has said it could eventually stop selling conventional cigarettes as it launched a product in the UK which it claims is a less harmful alternative. |
| The company behind the Marlboro brand said its iQOS product heats but does not burn tobacco. So while smokers get a nicotine hit, fewer toxins are produced, making it less harmful than ordinary cigarettes. | The company behind the Marlboro brand said its iQOS product heats but does not burn tobacco. So while smokers get a nicotine hit, fewer toxins are produced, making it less harmful than ordinary cigarettes. |
| André Calantzopoulos, the chief executive of Philip Morris International, told BBC Radio 4’s Today programme he saw a future without cigarettes. | André Calantzopoulos, the chief executive of Philip Morris International, told BBC Radio 4’s Today programme he saw a future without cigarettes. |
| “I believe that there will come a moment in time where we have sufficient adoption of this alternative product and sufficient awareness to start envisaging – together with governments – a phase-out period for cigarettes. I hope this time will come soon.” | “I believe that there will come a moment in time where we have sufficient adoption of this alternative product and sufficient awareness to start envisaging – together with governments – a phase-out period for cigarettes. I hope this time will come soon.” |
| He defended the company’s continued sale of cigarettes: “Consumers choose to use cigarettes. I don’t think Philip Morris invented cigarettes. For us, it’s to offer our consumers the best product we can in a category that we all know is addictive and causes harm. | He defended the company’s continued sale of cigarettes: “Consumers choose to use cigarettes. I don’t think Philip Morris invented cigarettes. For us, it’s to offer our consumers the best product we can in a category that we all know is addictive and causes harm. |
| “Once we have the alternative, as we have today, we offer them the alternative and we will do everything we can to convince [people] to switch to these products.” | “Once we have the alternative, as we have today, we offer them the alternative and we will do everything we can to convince [people] to switch to these products.” |
| The Swiss-based company has invested $3bn (£2.4bn) in the iQOS, which is already available in several other markets including Japan, Switzerland and Italy. | The Swiss-based company has invested $3bn (£2.4bn) in the iQOS, which is already available in several other markets including Japan, Switzerland and Italy. |
| The health charity Ash said that unlike electronic cigarettes, which vaporise nicotine suspended in a liquid, the iQOS heats and vaporises tobacco. | The health charity Ash said that unlike electronic cigarettes, which vaporise nicotine suspended in a liquid, the iQOS heats and vaporises tobacco. |
| Deborah Arnott, the chief executive of Ash, said independent evidence was needed to support any claims made by the tobacco industry that products were safer. | Deborah Arnott, the chief executive of Ash, said independent evidence was needed to support any claims made by the tobacco industry that products were safer. |
| She added: “Philip Morris claims to be moving towards a post-smoking future but, like other tobacco companies, it is still actively promoting smoking around the world, using methods that would be illegal in the UK. | She added: “Philip Morris claims to be moving towards a post-smoking future but, like other tobacco companies, it is still actively promoting smoking around the world, using methods that would be illegal in the UK. |
| “From past experience nothing the tobacco companies say should be accepted at face value. Fully independent research and assessment will be crucial if iQOS and related products are to be accepted as useful in fighting the smoking epidemic.” | “From past experience nothing the tobacco companies say should be accepted at face value. Fully independent research and assessment will be crucial if iQOS and related products are to be accepted as useful in fighting the smoking epidemic.” |