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| Version 1 | Version 2 |
|---|---|
| Adnams in 'mighty Norwich City' Twitter gaffe | Adnams in 'mighty Norwich City' Twitter gaffe |
| (about 20 hours later) | |
| A Suffolk beer company brewed up a storm on Twitter by singing the praises of its county's rival football team. | A Suffolk beer company brewed up a storm on Twitter by singing the praises of its county's rival football team. |
| Adnams had challenged Twitter followers to a treasure hunt around Norwich, including at "Carrow Road - home to the mighty Norwich City FC". | Adnams had challenged Twitter followers to a treasure hunt around Norwich, including at "Carrow Road - home to the mighty Norwich City FC". |
| It sparked a backlash from Ipswich Town fans, who accused Adnams, based in Southwold, of "betrayal". | It sparked a backlash from Ipswich Town fans, who accused Adnams, based in Southwold, of "betrayal". |
| Adnams spokeswoman Liz Cobbold said the tweet was written by someone who does not understand football. | |
| The tweet was among several directing followers to the whereabouts of Ghostie, a beer bottle character giving away beer vouchers as it wandered around the city. | The tweet was among several directing followers to the whereabouts of Ghostie, a beer bottle character giving away beer vouchers as it wandered around the city. |
| "It was just a bit of fun and as it was a match day we thought, let's go down to Carrow Road," said Ms Cobbold. | |
| "The person who wrote the tweet is not a football fan and doesn't understand football." | "The person who wrote the tweet is not a football fan and doesn't understand football." |
| But calling Norwich City "mighty" was too much for some, who accused Adnams of alienating its customers. | But calling Norwich City "mighty" was too much for some, who accused Adnams of alienating its customers. |
| A fan tweeted: "How dare you Adnams. You are a Suffolk based firm. Ignore your community then. A boycott of your product is forthcoming I hope." | A fan tweeted: "How dare you Adnams. You are a Suffolk based firm. Ignore your community then. A boycott of your product is forthcoming I hope." |
| Another supporter who also called for a boycott, added: "Pretty certain Colman's wouldn't refer to Portman Road as mighty. PR fail," referring to the Norwich mustard-maker. | |
| And one joked that Ghostie could be found in Norwich City's trophy cabinet. | |
| Ms Cobbold said: "We certainly didn't mean to offend our customers... it was like we walked into a bar not knowing what was going on. | Ms Cobbold said: "We certainly didn't mean to offend our customers... it was like we walked into a bar not knowing what was going on. |
| "I suppose it goes to prove that, like Donald Trump, if you want a reaction you have got to say something controversial. | "I suppose it goes to prove that, like Donald Trump, if you want a reaction you have got to say something controversial. |
| "If we were worried that people weren't reading our tweets, we aren't now." | "If we were worried that people weren't reading our tweets, we aren't now." |
| Adnams deleted the tweet on Sunday and posted that the "real" person behind its tweets was "not a fan of football (of any colour) #neutral #whoops". | Adnams deleted the tweet on Sunday and posted that the "real" person behind its tweets was "not a fan of football (of any colour) #neutral #whoops". |