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County promoted using joke phrase | County promoted using joke phrase |
(1 day later) | |
A council is to use the negative phrase "normal for Norfolk" in a campaign to promote the county in a positive light. | A council is to use the negative phrase "normal for Norfolk" in a campaign to promote the county in a positive light. |
The phrase has often been used by comedians to suggest people from Norfolk are behind the times. | The phrase has often been used by comedians to suggest people from Norfolk are behind the times. |
Norfolk County Council is launching an advertising campaign with the tag-line "World Class is Normal for Norfolk". | Norfolk County Council is launching an advertising campaign with the tag-line "World Class is Normal for Norfolk". |
The aim is to promote the area as an attractive holiday destination and business base by turning the negative stereotype view on its head. | The aim is to promote the area as an attractive holiday destination and business base by turning the negative stereotype view on its head. |
"Norfolk has historically suffered from outdated perceptions and stereotypes reinforced by the likes of Alan Partridge and Jeremy Clarkson - and even Noel Coward," said a council spokesman. | "Norfolk has historically suffered from outdated perceptions and stereotypes reinforced by the likes of Alan Partridge and Jeremy Clarkson - and even Noel Coward," said a council spokesman. |
"Now we are turning the old stereotype 'Normal for Norfolk' - a phrase formerly used to denigrate the county and its inhabitants - on its head. | "Now we are turning the old stereotype 'Normal for Norfolk' - a phrase formerly used to denigrate the county and its inhabitants - on its head. |
"We are going to use it as branding in a major campaign to position the county as a world-class place to work." | "We are going to use it as branding in a major campaign to position the county as a world-class place to work." |
Advertisement | |
A television advert from World Class Norfolk |