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Samsung unveils Android and Windows devices at IFA | Samsung unveils Android and Windows devices at IFA |
(35 minutes later) | |
Samsung has unveiled new Android and Windows-powered touchscreen devices at the IFA trade show in Berlin. | Samsung has unveiled new Android and Windows-powered touchscreen devices at the IFA trade show in Berlin. |
The new models include several firsts for the company: a Windows RT tablet; a Windows Phone 8 smartphone; and an Android-powered camera. | The new models include several firsts for the company: a Windows RT tablet; a Windows Phone 8 smartphone; and an Android-powered camera. |
It also revealed an update to its Galaxy Note model - a so-called "phablet" that is larger than most phones, but smaller than most tablets. | It also revealed an update to its Galaxy Note model - a so-called "phablet" that is larger than most phones, but smaller than most tablets. |
The products are its first since losing a patent lawsuit to Apple in the US. | The products are its first since losing a patent lawsuit to Apple in the US. |
The South Korean firm faces paying its rival over $1bn (£663m) in damages related to several of its Android models, but has signalled it will challenge the ruling. | The South Korean firm faces paying its rival over $1bn (£663m) in damages related to several of its Android models, but has signalled it will challenge the ruling. |
Wide range | Wide range |
Samsung's new line-up includes a 10.1in (25.7cm) touchscreen tablet which uses an ARM-based chip and the RT version of Windows 8. | Samsung's new line-up includes a 10.1in (25.7cm) touchscreen tablet which uses an ARM-based chip and the RT version of Windows 8. |
It also revealed four Intel-based models that are more powerful and run the full version of the system. The Slate and Ativ Smart PC-branded devices function as hybrids - working either as standalone tablets or as laptops when added to keyboard docks. | |
These update its 2011 Slate models and follow a similar format to Asus's Transformer hybrids. | These update its 2011 Slate models and follow a similar format to Asus's Transformer hybrids. |
In addition Samsung showed off the ATIV S - its first smartphone to run Microsoft's upcoming Windows 8 Phone system. It features a 4.8in (12.2cm) display, making it one of the bigger models on the market. | In addition Samsung showed off the ATIV S - its first smartphone to run Microsoft's upcoming Windows 8 Phone system. It features a 4.8in (12.2cm) display, making it one of the bigger models on the market. |
There was only one Android-tablet announcement - the Galaxy Note 2. The device features a 5.5in (14cm) screen and is narrower and taller than its predecessor. | There was only one Android-tablet announcement - the Galaxy Note 2. The device features a 5.5in (14cm) screen and is narrower and taller than its predecessor. |
It also features a new Air View function. When a stylus is held about 1cm above its display, previews are triggered of on-screen objects such as the contents of a photo album or an email. | It also features a new Air View function. When a stylus is held about 1cm above its display, previews are triggered of on-screen objects such as the contents of a photo album or an email. |
The news follows on from a recent announcement of another, larger Android tablet - the Galaxy Note 10.1. | The news follows on from a recent announcement of another, larger Android tablet - the Galaxy Note 10.1. |
One analyst said it was no surprise to see the firm covering so many bases. | One analyst said it was no surprise to see the firm covering so many bases. |
"Samsung's strategy is to make whatever the market needs," said Ken Dulaney, vice president at the tech consultancy Gartner. | "Samsung's strategy is to make whatever the market needs," said Ken Dulaney, vice president at the tech consultancy Gartner. |
"They make a lot of products in a lot of categories rather than carrying out tons of market research. | "They make a lot of products in a lot of categories rather than carrying out tons of market research. |
"Their greatest strengths are engineering and manufacturing, and they use those strengths to sort out what the market wants. In contrast, American companies typically spend more time on pre-development research, and then rely more on marketing." | |
Android camera | Android camera |
Samsung's other announcement was the Galaxy Camera. | Samsung's other announcement was the Galaxy Camera. |
The device is the second mainstream compact camera powered by Android to be announced in a week, following on from a release by Nikon. | The device is the second mainstream compact camera powered by Android to be announced in a week, following on from a release by Nikon. |
It marks a new category of devices to use Google's system, offering the opportunity to install photo editing apps and other third-party software on the machines. | It marks a new category of devices to use Google's system, offering the opportunity to install photo editing apps and other third-party software on the machines. |
Samsung's model includes the option of using 3G or 4G data connectivity in addition to wi-fi, making it easier to upload pictures to social networks. | Samsung's model includes the option of using 3G or 4G data connectivity in addition to wi-fi, making it easier to upload pictures to social networks. |
It can send live images to a smartphone - allowing the handset to be used as a viewfinder if the person taking the shot also wants to appear in it - and can also be controlled by voice. | It can send live images to a smartphone - allowing the handset to be used as a viewfinder if the person taking the shot also wants to appear in it - and can also be controlled by voice. |
"One of the big reasons the compact camera market is struggling is that people value sharing their images and doing things to them, more than they do having a picture with better picture quality," Stuart Miles, founder of the Pocket-lint gadget site, told the BBC. | |
"Devices like Samsung and Nikon's models capitalise on this and offer people the best of both worlds - apps and a better lens - in a device they will probably not mind being bulkier than a smartphone." | "Devices like Samsung and Nikon's models capitalise on this and offer people the best of both worlds - apps and a better lens - in a device they will probably not mind being bulkier than a smartphone." |