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Seafoam arrives on the scene as fall fashion gives way to spring Seafoam arrives on the scene as fall fashion gives way to spring
(35 minutes later)
It's everywhere. The color formerly known as turquoise, mint, aqua or even pale blue or green is back with a new name and a new hip attitude.It's everywhere. The color formerly known as turquoise, mint, aqua or even pale blue or green is back with a new name and a new hip attitude.
You might have thought (as a personal shopper at Barney's told me this morning) that the tones du jour were currently oxblood and gold. But when Heidi Klum hit the red carpet in a plunging, double-slitted flowing seafoam gown by Alexandre Vauthier last night, the colors of fall 2012 immediately gave way to spring 2013.You might have thought (as a personal shopper at Barney's told me this morning) that the tones du jour were currently oxblood and gold. But when Heidi Klum hit the red carpet in a plunging, double-slitted flowing seafoam gown by Alexandre Vauthier last night, the colors of fall 2012 immediately gave way to spring 2013.
Klum was followed in the pre-Emmy mermaid line by Sofia Vergara who is beginning to seem a little over-exposed in every sense of the word. Take a look at the back of her fishtail, sequined Zuhair Murad gown and you'll see what I mean.Klum was followed in the pre-Emmy mermaid line by Sofia Vergara who is beginning to seem a little over-exposed in every sense of the word. Take a look at the back of her fishtail, sequined Zuhair Murad gown and you'll see what I mean.
Then there was Julianne Hough, trailing fish scales not fish tails in Georges Hobeika fall 2012 Couture. And finally Nicole Kidman in a stunningly beaded Antonio Berardi.Then there was Julianne Hough, trailing fish scales not fish tails in Georges Hobeika fall 2012 Couture. And finally Nicole Kidman in a stunningly beaded Antonio Berardi.
What gives?What gives?
Seafoam is meant to be THE color of spring/summer 2013. Designers from
Carolina Herrera in New York to Alberta Ferreti in Milan have spent the last couple of weeks showing us frocks that depict the luminosity and shimmer of the sunlit sea to paraphrase one enthusiastic reviewer.		Seafoam is meant to be THE color of spring/summer 2013. Designers from
Carolina Herrera in New York to Alberta Ferreti in Milan have spent the last couple of weeks showing us frocks that depict the luminosity and shimmer of the sunlit sea to paraphrase one enthusiastic reviewer.
According to colour research organisation The Ultra Bright, the shades we used to call mint and teal are all softening and getting lighter for the spring/summer 2013 season. "Seafoam proved to be a commercially profitable color for the spring 2012 season, and we are seeing it evolve into a lighter, more washed-out color as it reaches the 2013 summer season." According to color research organization The Ultra Bright, the shades we used to call mint and teal are all softening and getting lighter for the spring/summer 2013 season. "Seafoam proved to be a commercially profitable color for the spring 2012 season, and we are seeing it evolve into a lighter, more washed-out color as it reaches the 2013 summer season."
But when I raced into Bergdorf Goodman this morning I found there was already a tsunami of seafoam on the racks. And it's still only September.But when I raced into Bergdorf Goodman this morning I found there was already a tsunami of seafoam on the racks. And it's still only September.
Miu Miu had made it into a little pair of silk shorts ($580) that you could wear with a warmer double breasted coat ($1495). Jil Sander had a baby blue (or pale seafoam) long-sleeved T-shirt begging to be bought for $325.Miu Miu had made it into a little pair of silk shorts ($580) that you could wear with a warmer double breasted coat ($1495). Jil Sander had a baby blue (or pale seafoam) long-sleeved T-shirt begging to be bought for $325.
Marni had covered both fall 2012 and spring 2013 with dresses blocked in squares of seafoam set against gold. But that's Marni for you. A regular crowd pleaser.Marni had covered both fall 2012 and spring 2013 with dresses blocked in squares of seafoam set against gold. But that's Marni for you. A regular crowd pleaser.
Even Azzedine Alaia, famous for producing essentially the same collection year after year, had brought in some of his signature sculpted frocks in a kind of icy seafoam blue.Even Azzedine Alaia, famous for producing essentially the same collection year after year, had brought in some of his signature sculpted frocks in a kind of icy seafoam blue.
Roland Mouret had loads of it lined up between his oxblood and black, softly draped or well sculpted dresses in the $1,000-$2,000 range.Roland Mouret had loads of it lined up between his oxblood and black, softly draped or well sculpted dresses in the $1,000-$2,000 range.
Who's buying this stuff? Isn't summer over?Who's buying this stuff? Isn't summer over?
"It's soft and flattering and evocative of warm summer breezes and tropical waters," says Hollywood stylist Elizabeth Stewart who didn't dress any of her clients in it last night, but explains it this way."It's soft and flattering and evocative of warm summer breezes and tropical waters," says Hollywood stylist Elizabeth Stewart who didn't dress any of her clients in it last night, but explains it this way.
"Some of the more directional designers like Prabal Gurung and Antonio Berardi had seafoam but in clean modern cuts in their resort collections which are already hitting stores. So it's a natural that the color would be picked in more traditional gowns at the Emmys. The Emmys are known for color and I think everyone is always looking for the fresh new hue""Some of the more directional designers like Prabal Gurung and Antonio Berardi had seafoam but in clean modern cuts in their resort collections which are already hitting stores. So it's a natural that the color would be picked in more traditional gowns at the Emmys. The Emmys are known for color and I think everyone is always looking for the fresh new hue"
It is a glamorous color, but perhaps now is not the time to invest in it for those of us who live in a world where temperatures are dropping.It is a glamorous color, but perhaps now is not the time to invest in it for those of us who live in a world where temperatures are dropping.
Real Housewife of New York Aviva Drescher was looking at the Roland Mouret dresses while I was in Bergdorfs, and she pulled out an ox-blood version and held it up against herself.Real Housewife of New York Aviva Drescher was looking at the Roland Mouret dresses while I was in Bergdorfs, and she pulled out an ox-blood version and held it up against herself.
"What about this one?" I asked, showing her the seafoam."What about this one?" I asked, showing her the seafoam.
"No," she said firmly. "Not now. Not at this time of year.""No," she said firmly. "Not now. Not at this time of year."
"I have a question for you," I said to the sales attendant manning the padlocked cabinet with an electric seafoam alligator clutch bag sitting front and center."I have a question for you," I said to the sales attendant manning the padlocked cabinet with an electric seafoam alligator clutch bag sitting front and center.
"Who would buy this color now?""Who would buy this color now?"
"Florida customers," he said immediately. "And ladies from the Middle East.""Florida customers," he said immediately. "And ladies from the Middle East."
So there you have it. Seafoam it's the Hollywood color for women who live without seasons. A fantasy for the rest of us. So there you have it. Seafoam it's the Hollywood colour for women who live without seasons. A fantasy for the rest of us.