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Domino's rallies in soggy summer | Domino's rallies in soggy summer |
(10 minutes later) | |
The wet summer has helped takeaway chain Domino's Pizza serve up a growth in profits, the company said. | The wet summer has helped takeaway chain Domino's Pizza serve up a growth in profits, the company said. |
Heavy rainfall and cooler temperatures saw sales grow 14.9% in the six months to 1 July at its UK and Ireland stores open for more than a year. | Heavy rainfall and cooler temperatures saw sales grow 14.9% in the six months to 1 July at its UK and Ireland stores open for more than a year. |
A Meateor pizza and another, themed on The Simpsons, also boosted sales which drove pre-tax profits up 35% to £8.3m. | A Meateor pizza and another, themed on The Simpsons, also boosted sales which drove pre-tax profits up 35% to £8.3m. |
Orders placed online and through interactive television made up 14.3% of sales of delivered pizzas. | |
Weather woes | Weather woes |
The firm has been promoting its internet service as part of its sponsorship of The Simpson's on Sky One. | |
This came after a television watchdog ban on the advertising of junk food on programmes which appeal to children - meaning it could no longer promote specific products | This came after a television watchdog ban on the advertising of junk food on programmes which appeal to children - meaning it could no longer promote specific products |
Online ordering generated higher sales per customer and had lower costs for its stores, the firm said. | |
Domino's, which has 470 stores in the UK and Ireland was "firing on all cylinders" said analysts at Altium Securities. Its shares climbed 3%. | Domino's, which has 470 stores in the UK and Ireland was "firing on all cylinders" said analysts at Altium Securities. Its shares climbed 3%. |
Many food retailers have struggled over recent months as customers turn away from summer food and drink because of the weather. | Many food retailers have struggled over recent months as customers turn away from summer food and drink because of the weather. |
And on the High Street, sellers have begun early discounting as they try to offload racks of unsold summer clothing. | And on the High Street, sellers have begun early discounting as they try to offload racks of unsold summer clothing. |
However not all retailers have suffered with Blacks seeing sales grow on demand for waterproofs. | However not all retailers have suffered with Blacks seeing sales grow on demand for waterproofs. |
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