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Ed Miliband promises 'hope' at 2015 general election Ed Miliband promises 'hope' at 2015 general election
(35 minutes later)
Labour leader Ed Miliband has said the next general election will be a choice of "hope over fear", as he promised a "battle of ideas" between his party and the Conservatives.Labour leader Ed Miliband has said the next general election will be a choice of "hope over fear", as he promised a "battle of ideas" between his party and the Conservatives.
Launching his "election war room", he set out plans to use social media and grassroots campaigning to overturn Labour's 2010 defeat.Launching his "election war room", he set out plans to use social media and grassroots campaigning to overturn Labour's 2010 defeat.
Mr Miliband predicted the Conservatives would rely on "smear and fear".Mr Miliband predicted the Conservatives would rely on "smear and fear".
The next election is set to take place in May 2015.The next election is set to take place in May 2015.
At the last, with Gordon Brown as leader, Labour slumped to one of the worst defeats in its history. The Conservatives have accused Mr Miliband of being a "weak" leader and failing to have any answers to the UK's economic problems.
Addressing party staff in central London, Mr Miliband insisted this could be overcome and power regained. They say the governments of his predecessors, Tony Blair and Gordon Brown, over-spent while in office, contributing to the current budget deficit.
At the last election, with Mr Brown as leader, Labour slumped to one of the worst defeats in its history.
'One-term opposition''One-term opposition'
Addressing party staff in central London, Mr Miliband insisted this could be overcome and power regained.
He said: "I don't just want to win this election for Labour; I want to win it for Britain.He said: "I don't just want to win this election for Labour; I want to win it for Britain.
"And I know we all share that spirit. It will shape the way we campaign and inspire us as we seek to become the first-one term opposition in a generation." "And I know we all share that spirit. It will shape the way we campaign and inspire us as we seek to become the first one-term opposition in a generation."
Mr Miliband focused on Labour's argument that, while the economy is improving, living standards are stagnating or falling, saying: "You know that our cause is right and that we're fighting for all the people of our country now facing the worst cost-of-living crisis in their lifetimes. The hopes of millions are resting on our shoulders." Mr Miliband focused on Labour's argument that, while the economy was improving, living standards were stagnating or falling, saying: "You know that our cause is right and that we're fighting for all the people of our country now facing the worst cost-of-living crisis in their lifetimes. The hopes of millions are resting on our shoulders."
He said Prime Minister David Cameron and Chancellor George Osborne had "finally followed our lead" by taking action against payday lenders and to limit the impact of energy bill rises.He said Prime Minister David Cameron and Chancellor George Osborne had "finally followed our lead" by taking action against payday lenders and to limit the impact of energy bill rises.
He added: "So be in no doubt: we are winning the battle of ideas. The Tories have no answers. They will always stand up for the privileged few."He added: "So be in no doubt: we are winning the battle of ideas. The Tories have no answers. They will always stand up for the privileged few."
Mr Miliband attacked Mr Cameron's election supremo, Australian Lynton Crosby, who, he said, would "fight an election based on division, smear and fear. They will pit public sector against private sector, north against south, those in work and those out of work. We must take our chance to say loud and clear: not here - and not this time."Mr Miliband attacked Mr Cameron's election supremo, Australian Lynton Crosby, who, he said, would "fight an election based on division, smear and fear. They will pit public sector against private sector, north against south, those in work and those out of work. We must take our chance to say loud and clear: not here - and not this time."
Mr Miliband urged activists to go out and meet voters, "campaigning with our heads and our hearts, using new digital platforms and remembering that the strength of our party always comes from the soul of its movement". The Conservatives say that Labour, had it remained in power, would have done little to reduce public spending, reducing living standards further.
Mr Cameron has accused Mr Miliband of "acting like a con man" by promising to freeze fuel bills for 20 months if his party wins the next election.