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Security service targets gamers | Security service targets gamers |
(about 5 hours later) | |
A British intelligence agency has targeted a new generation of recruits by advertising in computer games. | A British intelligence agency has targeted a new generation of recruits by advertising in computer games. |
The Cheltenham-based surveillance service GCHQ hopes to attract the attention of "tech-savvy" gamers. | |
Adverts featuring the GCHQ website are on billboards within Xbox 360 games such as Splinter Cell: Double Agent and Enemy Territory: Quake Wars. | Adverts featuring the GCHQ website are on billboards within Xbox 360 games such as Splinter Cell: Double Agent and Enemy Territory: Quake Wars. |
GCHQ said it hoped the campaign would "capture the imagination of people with a particular interest in IT". | GCHQ said it hoped the campaign would "capture the imagination of people with a particular interest in IT". |
'Very successful' | 'Very successful' |
Laura Robertson, who runs the GCHQ account at advertising agency TMP Worldwide, said the aim was to do something different during GCHQ's graduate recruitment season. | Laura Robertson, who runs the GCHQ account at advertising agency TMP Worldwide, said the aim was to do something different during GCHQ's graduate recruitment season. |
We're just asking people to have a look at it and go and find out more about the opportunities Laura RobertsonTMP Worldwide | We're just asking people to have a look at it and go and find out more about the opportunities Laura RobertsonTMP Worldwide |
She told BBC Radio Five Live: "When we heard about this opportunity we decided that it was worth investigating and happily when we talked to GCHQ about it they were really pleased to take it on. | She told BBC Radio Five Live: "When we heard about this opportunity we decided that it was worth investigating and happily when we talked to GCHQ about it they were really pleased to take it on. |
"It's been predominantly used for consumer advertising to date, and very successfully, and this is the first time it has been used for recruitment purposes. | "It's been predominantly used for consumer advertising to date, and very successfully, and this is the first time it has been used for recruitment purposes. |
"Hopefully it just raises your attention and the idea is to encourage you to have a look at the website. | "Hopefully it just raises your attention and the idea is to encourage you to have a look at the website. |
"We're just asking people to have a look at it and go and find out more about the opportunities." | "We're just asking people to have a look at it and go and find out more about the opportunities." |
GCHQ, which works alongside the UK's other intelligence agencies MI5 and MI6, employs about 5,000 people and provides monitoring information for the government and protecting its communication and information systems. | GCHQ, which works alongside the UK's other intelligence agencies MI5 and MI6, employs about 5,000 people and provides monitoring information for the government and protecting its communication and information systems. |
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