James Moore: Forget the bad press – Apple’s still calling the tune
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Version 0 of 1. Outlook It’s become de rigueur to trash Apple every time the American tech giant launches a new product. There have been bad reviews, reports of bendy handsets, and other problems. Then there was that dodgy U2 album that became an unwanted guest in millions of people’s iTunes accounts when it was given away, plus a worm that reportedly attacks the iOS operating system. A bad few weeks for Apple, then. The strange thing is, none of it has stopped iPhones from flying off the shelves. If you want one, expect a lengthy wait (I’m still waiting). Meanwhile, it is Apple’s great rival Samsung that has issued the profit warning, despite the rave reviews its top-range Galaxy has had from users. While Samsung struggles to cope with the assault from the iPhone from above, and cheapie Chinese smartphones from below, Apple is walking on water again, at least from a financial perspective. And throwing its rotten cores at its critics. |