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You can find the current article at its original source at http://www.theguardian.com/music/2014/jul/02/rough-trade-music-new-record-shop-nottingham
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| Version 1 | Version 2 |
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| Rough Trade to open new shop in Nottingham | Rough Trade to open new shop in Nottingham |
| (about 2 hours later) | |
| While other chains of record shops retreat and retrench in the face of the onslaught of streaming and downloading, Rough Trade continues to advance. After opening its store in New York last autumn to complement its two existing shops in London, Rough Trade is to open a new branch in Nottingham this autumn. | While other chains of record shops retreat and retrench in the face of the onslaught of streaming and downloading, Rough Trade continues to advance. After opening its store in New York last autumn to complement its two existing shops in London, Rough Trade is to open a new branch in Nottingham this autumn. |
| “In response to the limitations of screen-based retail, our stores have become cultural | “In response to the limitations of screen-based retail, our stores have become cultural |
| hotspots, particularly for younger, format-savvy generations, who are as likely to play vinyl | hotspots, particularly for younger, format-savvy generations, who are as likely to play vinyl |
| records to a room full of friends as they are to listen a track on their phone,” said Rough Trade co-owner and director Stephen Godfroy. “City centre retail is often overshadowed by the bar and restaurant sector in | records to a room full of friends as they are to listen a track on their phone,” said Rough Trade co-owner and director Stephen Godfroy. “City centre retail is often overshadowed by the bar and restaurant sector in |
| terms of providing places of communal vibrancy, so we hope to liven things up a little by | terms of providing places of communal vibrancy, so we hope to liven things up a little by |
| giving innovative artists and independent thinkers a place to unite, creating places that | giving innovative artists and independent thinkers a place to unite, creating places that |
| aren’t afraid to experiment and rattle expectations.” | aren’t afraid to experiment and rattle expectations.” |
| The Nottingham shop appears likely to be the first step in a programme of regional expansion for Rough Trade, which has also acquired a majority interest in Rise Music, the Bristol-based independent music retailer with shops in Worcester and Cheltenham. Rise's MD, Lawrence Montgomery, has been appointed to run Rough Trade's UK regional operation. | The Nottingham shop appears likely to be the first step in a programme of regional expansion for Rough Trade, which has also acquired a majority interest in Rise Music, the Bristol-based independent music retailer with shops in Worcester and Cheltenham. Rise's MD, Lawrence Montgomery, has been appointed to run Rough Trade's UK regional operation. |
| "We know that local people and visitors who love independent | |
| music and emerging musical talent will find Rough Trade a great place to hang out, | music and emerging musical talent will find Rough Trade a great place to hang out, |
| browse and enjoy the most exciting music-led culture," said Nottingham city councillor Nick McDonald. "We very much look forward to their | browse and enjoy the most exciting music-led culture," said Nottingham city councillor Nick McDonald. "We very much look forward to their |
| opening, later this year.” | opening, later this year.” |