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| Madeleine McCann family spokesman launches PR agency | Madeleine McCann family spokesman launches PR agency |
| (6 months later) | |
| Clarence Mitchell, Kate and Gerry McCann’s long-serving spokesman, is to launch his own communications consultancy. | Clarence Mitchell, Kate and Gerry McCann’s long-serving spokesman, is to launch his own communications consultancy. |
| Mitchell, who gamely attempted to unseat the the Green party in their Brighton stronghold in a bid to become a Conservative MP at the general election, has opened the doors on Clarence Mitchell Communications. | Mitchell, who gamely attempted to unseat the the Green party in their Brighton stronghold in a bid to become a Conservative MP at the general election, has opened the doors on Clarence Mitchell Communications. |
| The 54-year old is a former BBC reporter who most recently worked as head of media for Europe, Middle East and Africa for WPP-owned PR network Burson-Marsteller. | |
| “I’m up and running now and it’s nice being your own boss,” said Mitchell. “It’s a bit of a mix and match and I’m happy to help anyone who needs media assistance – families, individuals and companies.” | “I’m up and running now and it’s nice being your own boss,” said Mitchell. “It’s a bit of a mix and match and I’m happy to help anyone who needs media assistance – families, individuals and companies.” |
| In recent years Mitchell has held a number of PR roles, including working at Freud Communications and Lewis PR, while continuing as spokesman for the McCanns. | In recent years Mitchell has held a number of PR roles, including working at Freud Communications and Lewis PR, while continuing as spokesman for the McCanns. |
| Madeleine McCann disappeared from a holiday apartment in Portugal’s Praia da Luz in May 2007. | Madeleine McCann disappeared from a holiday apartment in Portugal’s Praia da Luz in May 2007. |
| “I will continue to look after the McCann’s interests as and when needed,” he said. | “I will continue to look after the McCann’s interests as and when needed,” he said. |
| Related: Madeleine McCann's parents win libel damages in trial of police chief | Related: Madeleine McCann's parents win libel damages in trial of police chief |
| Among his founding clients are JBP, a Westminster strategic PR and public affairs agency, where he will act as a senior consultant. | Among his founding clients are JBP, a Westminster strategic PR and public affairs agency, where he will act as a senior consultant. |
| Mitchell stepped down from his role as director of the media monitoring unit at the government’s Central Office of Information in September 2007 to handle the McCanns’ PR full time. | Mitchell stepped down from his role as director of the media monitoring unit at the government’s Central Office of Information in September 2007 to handle the McCanns’ PR full time. |
| Before that, he had been acting as an adviser to the McCanns last summer at the request of the Foreign Office, while retaining his government role. | Before that, he had been acting as an adviser to the McCanns last summer at the request of the Foreign Office, while retaining his government role. |
| Mitchell was previously head of media monitoring for the Cabinet Office. | Mitchell was previously head of media monitoring for the Cabinet Office. |
| He was also a journalist for 25 years, starting out in print and then as a broadcaster with the BBC, covering a variety of stories including the Fred and Rose West murders Gloucester and the Soham murders in Cambridgeshire. As a royal correspondent he covered the death of Princess Diana. | He was also a journalist for 25 years, starting out in print and then as a broadcaster with the BBC, covering a variety of stories including the Fred and Rose West murders Gloucester and the Soham murders in Cambridgeshire. As a royal correspondent he covered the death of Princess Diana. |