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| Just Mayo is just not mayo: FDA says eggless mayonnaise must change name | |
| (35 minutes later) | |
| As a name, Just Mayo just won’t do. | As a name, Just Mayo just won’t do. |
| Hampton Creek Foods Inc, a California healthy food startup, can no longer refer to its vegan sandwich spread Just Mayo as mayonnaise because it doesn’t contain eggs, the US Food and Drug Administration has said. | Hampton Creek Foods Inc, a California healthy food startup, can no longer refer to its vegan sandwich spread Just Mayo as mayonnaise because it doesn’t contain eggs, the US Food and Drug Administration has said. |
| “According to the standard of identity for mayonnaise, egg is a required ingredient,” the FDA wrote in a warning letter to the company, which detailed how Just Mayo and Just Mayo Sriracha products have violated regulations. | “According to the standard of identity for mayonnaise, egg is a required ingredient,” the FDA wrote in a warning letter to the company, which detailed how Just Mayo and Just Mayo Sriracha products have violated regulations. |
| The products also contain ingredients, such as modified food starch, which do not technically belong in mayonnaise, the FDA said. | |
| Just Mayo, which comes in chipotle, garlic and Sriracha flavors, does not contain eggs, according to its labels. The label features an egg with a plant growing in front, which Josh Tetrick, Hampton Creek’s chief executive, said in December was the company’s way of showing they used plants in place of eggs. | Just Mayo, which comes in chipotle, garlic and Sriracha flavors, does not contain eggs, according to its labels. The label features an egg with a plant growing in front, which Josh Tetrick, Hampton Creek’s chief executive, said in December was the company’s way of showing they used plants in place of eggs. |
| Apart from purporting “to be the standardized food mayonnaise due to the misleading name and imagery used on the label”, Hampton Creek claims Just Mayo products are cholesterol-free, and its label implies that the product is heart-healthy. The FDA said there is too much fat in the products to qualify for these health claims. | Apart from purporting “to be the standardized food mayonnaise due to the misleading name and imagery used on the label”, Hampton Creek claims Just Mayo products are cholesterol-free, and its label implies that the product is heart-healthy. The FDA said there is too much fat in the products to qualify for these health claims. |
| The Unilever company, which makes Hellman’s mayonnaise, dropped a lawsuit against Hampton Creek in December claiming that the company should stop selling a product under the name Just Mayo, since the spread does not contain eggs. | The Unilever company, which makes Hellman’s mayonnaise, dropped a lawsuit against Hampton Creek in December claiming that the company should stop selling a product under the name Just Mayo, since the spread does not contain eggs. |
| Unilever dropped the lawsuit so Hampton Creek could address its labelling with industry groups and regulatory authorities. At the time, Hampton Creek said it marketed its product as “mayo” rather than mayonnaise specifically to meet labelling regulations. | Unilever dropped the lawsuit so Hampton Creek could address its labelling with industry groups and regulatory authorities. At the time, Hampton Creek said it marketed its product as “mayo” rather than mayonnaise specifically to meet labelling regulations. |
| The letter is dated 12 August, and was posted online on Tuesday. The FDA gave Hampton Creek 15 days to respond. | The letter is dated 12 August, and was posted online on Tuesday. The FDA gave Hampton Creek 15 days to respond. |
| Tetrick did not immediately respond to Guardian requests for comment. | Tetrick did not immediately respond to Guardian requests for comment. |