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| YouTube Gaming launch poses challenge to Twitch | |
| (about 9 hours later) | |
| YouTube quietly launched its spin-off platform for video gamers on Wednesday evening. | |
| YouTube Gaming is a dedicated app and website focusing exclusively on gaming content, with a greater emphasis on live steams. | YouTube Gaming is a dedicated app and website focusing exclusively on gaming content, with a greater emphasis on live steams. |
| The video sharing giant told the BBC it wanted tackle a "fragmented" experience for the gaming genre. | The video sharing giant told the BBC it wanted tackle a "fragmented" experience for the gaming genre. |
| One expert said YouTube was "fighting back" against rivals such as Twitch and Daily Motion. | One expert said YouTube was "fighting back" against rivals such as Twitch and Daily Motion. |
| Billions of hours | Billions of hours |
| Gaming videos are a big draw for YouTube and the company said its visitors spent billions of hours watching them every month. YouTube's most-followed star Felix Kjellberg, known as PewDiePie, is a gamer too. | Gaming videos are a big draw for YouTube and the company said its visitors spent billions of hours watching them every month. YouTube's most-followed star Felix Kjellberg, known as PewDiePie, is a gamer too. |
| "We wanted to create a one-stop shop for all gaming content," YouTube's head of gaming Ryan Wyatt told the BBC. | "We wanted to create a one-stop shop for all gaming content," YouTube's head of gaming Ryan Wyatt told the BBC. |
| "At the moment there is a fragmented experience. People go to different places for live content, and YouTube for video on demand. | "At the moment there is a fragmented experience. People go to different places for live content, and YouTube for video on demand. |
| "We have amazing gamers that don't live stream yet. Now they have that opportunity." | "We have amazing gamers that don't live stream yet. Now they have that opportunity." |
| Competition | Competition |
| YouTube has been facing competition from services such as Amazon-owned Twitch, which has become the go-to platform for gamers who want to broadcast live. | YouTube has been facing competition from services such as Amazon-owned Twitch, which has become the go-to platform for gamers who want to broadcast live. |
| Hundreds of thousands of people visit Twitch daily to watch live steams of other people playing video games. | Hundreds of thousands of people visit Twitch daily to watch live steams of other people playing video games. |
| YouTube said it had redeveloped its live streaming function for its gaming app, but confirmed that live broadcasts would be subject to its standard copyright checks. | YouTube said it had redeveloped its live streaming function for its gaming app, but confirmed that live broadcasts would be subject to its standard copyright checks. |
| The company's Content ID system will terminate broadcasts if "third-party content" such as music is detected, a feature absent on Twitch. | The company's Content ID system will terminate broadcasts if "third-party content" such as music is detected, a feature absent on Twitch. |
| "There is tension that has arisen over copyright claims on YouTube," said Steve Bailey, games analyst at IHS Technology. | "There is tension that has arisen over copyright claims on YouTube," said Steve Bailey, games analyst at IHS Technology. |
| "But some game developers see YouTube as a positive PR opportunity and embrace it. Those that have been very defensive have received bad press." | "But some game developers see YouTube as a positive PR opportunity and embrace it. Those that have been very defensive have received bad press." |
| Discoverability | Discoverability |
| "We're not treating gaming any differently on YouTube. The app is a lens for gaming content, the key thing is discoverability," said YouTube's Mr Wyatt. | "We're not treating gaming any differently on YouTube. The app is a lens for gaming content, the key thing is discoverability," said YouTube's Mr Wyatt. |
| "This is a way to focus on gaming videos, aggregate them, but YouTube doesn't change. You can still watch gaming videos on YouTube." | "This is a way to focus on gaming videos, aggregate them, but YouTube doesn't change. You can still watch gaming videos on YouTube." |
| Mr Wyatt said the new live streaming platform could have wider uses in the future. | Mr Wyatt said the new live streaming platform could have wider uses in the future. |
| "We created a live platform that will benefit all of YouTube," he said. "I can picture sports, beauty tutorials, live cooking streams." | "We created a live platform that will benefit all of YouTube," he said. "I can picture sports, beauty tutorials, live cooking streams." |
| Gaming is not the first topic to get a specialist offering from YouTube. The site is trialling a music service called Music Key, and has also launched a curated app for children in the US. | Gaming is not the first topic to get a specialist offering from YouTube. The site is trialling a music service called Music Key, and has also launched a curated app for children in the US. |
| "Gaming is a specialist topic but YouTube is a generalist outlet," he said. "Establishing a new platform means it can skew the features to better suit gamers," said Mr Bailey. | "Gaming is a specialist topic but YouTube is a generalist outlet," he said. "Establishing a new platform means it can skew the features to better suit gamers," said Mr Bailey. |
| "Competitors such as Daily Motion and Twitch will continue to emerge and YouTube has to keep up." | "Competitors such as Daily Motion and Twitch will continue to emerge and YouTube has to keep up." |
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