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| Version 1 | Version 2 |
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| Taco Bell has created a crispy taco shell made of chicken | Taco Bell has created a crispy taco shell made of chicken |
| (4 months later) | |
| No sooner has the fast food world recovered from the shock of the McWhopper, than another chain comes up trumps with a new mutant menu item. That’s right: Taco Bell have come up with a taco shell made of fried chicken. | No sooner has the fast food world recovered from the shock of the McWhopper, than another chain comes up trumps with a new mutant menu item. That’s right: Taco Bell have come up with a taco shell made of fried chicken. |
| A hungry Reddit user has tracked down the Naked Crispy Chicken Taco in California, where it is selling in some restaurants for $2.49. | A hungry Reddit user has tracked down the Naked Crispy Chicken Taco in California, where it is selling in some restaurants for $2.49. |
| It’s unclear if the chicken taco will ever get past testing in a few stores. | It’s unclear if the chicken taco will ever get past testing in a few stores. |
| The fast food mashup of Tex Mex and Kentucky Fried Chicken also looks uncannily like something that already exists on the KFC menu: a Double Down Dog, which features a hot dog wrapped in a cheese stuffed chicken breast. | The fast food mashup of Tex Mex and Kentucky Fried Chicken also looks uncannily like something that already exists on the KFC menu: a Double Down Dog, which features a hot dog wrapped in a cheese stuffed chicken breast. |
| Both of these items, and the McWhopper before them, are examples of the increasingly ridiculous ideas that fast food restaurants are coming up with to get social media attention. A strong public profile is becoming vital for fast food restaurants. The industry is increasingly saturated by new chains like Chipotle, which are taking a bite out of profits. | Both of these items, and the McWhopper before them, are examples of the increasingly ridiculous ideas that fast food restaurants are coming up with to get social media attention. A strong public profile is becoming vital for fast food restaurants. The industry is increasingly saturated by new chains like Chipotle, which are taking a bite out of profits. |
| Even fast food chains themselves are getting weary of these tactics. After Burger King proposed the McWhopper to McDonald’s with an elaborate website and big social media splash, McDonald’s replied: “A simple phone call will do next time.” | Even fast food chains themselves are getting weary of these tactics. After Burger King proposed the McWhopper to McDonald’s with an elaborate website and big social media splash, McDonald’s replied: “A simple phone call will do next time.” |