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| Government-backed egg lobby tried to crack food startup, emails show | Government-backed egg lobby tried to crack food startup, emails show |
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| A US government-appointed agricultural body tried to crush a Silicon Valley food startup after concluding the company represented a “major threat” and “crisis” for the $5.5bn-a-year egg industry, according to documents obtained by the Guardian. | A US government-appointed agricultural body tried to crush a Silicon Valley food startup after concluding the company represented a “major threat” and “crisis” for the $5.5bn-a-year egg industry, according to documents obtained by the Guardian. |
| In potential conflict with rules that govern how it can spend its funds, the American Egg Board (AEB) lobbied for a concerted attack on Hampton Creek, a food company that has created a low-cost plant-based egg replacement and the maker of Just Mayo, a mayonnaise alternative. | In potential conflict with rules that govern how it can spend its funds, the American Egg Board (AEB) lobbied for a concerted attack on Hampton Creek, a food company that has created a low-cost plant-based egg replacement and the maker of Just Mayo, a mayonnaise alternative. |
| In a series of emails obtained under the Freedom of Information Act (Foia), AEB staff, a US department of agriculture official and egg industry executives attempted to orchestrate the attack. | In a series of emails obtained under the Freedom of Information Act (Foia), AEB staff, a US department of agriculture official and egg industry executives attempted to orchestrate the attack. |
| The documents were obtained by Ryan Shapiro, a Foia expert at the Massachusetts Institute of Technology, and Shapiro’s Washington DC-based Foia-specialist attorney, Jeffrey Light, and passed to Hampton Creek. | The documents were obtained by Ryan Shapiro, a Foia expert at the Massachusetts Institute of Technology, and Shapiro’s Washington DC-based Foia-specialist attorney, Jeffrey Light, and passed to Hampton Creek. |
| Related: Just Mayo is just not mayo: FDA says eggless mayonnaise must change name | Related: Just Mayo is just not mayo: FDA says eggless mayonnaise must change name |
| Among the efforts coordinated between the AEB, the USDA and the egg industry: | Among the efforts coordinated between the AEB, the USDA and the egg industry: |
| The emails, totalling 600 pages, show the AEB has become deeply concerned about Hampton Creek. The San Francisco-based tech company has attracted $120m in funding from some of tech’s biggest names, including the Founders Fund, started by Facebook backer Peter Thiel, and Vinod Khosla’s Khosla Ventures. | The emails, totalling 600 pages, show the AEB has become deeply concerned about Hampton Creek. The San Francisco-based tech company has attracted $120m in funding from some of tech’s biggest names, including the Founders Fund, started by Facebook backer Peter Thiel, and Vinod Khosla’s Khosla Ventures. |
| The AEB represents egg farmers across the US and its board is selected by the secretary of agriculture. This year the politically connected AEB provided 14,000 eggs for the White House’s annual Easter egg roll and Ivy was photographed with President Barack Obama. | The AEB represents egg farmers across the US and its board is selected by the secretary of agriculture. This year the politically connected AEB provided 14,000 eggs for the White House’s annual Easter egg roll and Ivy was photographed with President Barack Obama. |
| Hampton Creek has recently signed a deal with Compass, the world’s largest catering company, and is pursuing contracts with other fast-food and food supply companies that have traditionally been held by the egg industry. | Hampton Creek has recently signed a deal with Compass, the world’s largest catering company, and is pursuing contracts with other fast-food and food supply companies that have traditionally been held by the egg industry. |
| “Missy, I am getting a lot of emails about this product from egg producers,” Ivy wrote in an email to Missy Maher, an executive at the Edelman public relations company, in August 2013. She said it “would be a good idea if Edelman looked at this product as a crisis and major threat to the future of the egg product business”. | “Missy, I am getting a lot of emails about this product from egg producers,” Ivy wrote in an email to Missy Maher, an executive at the Edelman public relations company, in August 2013. She said it “would be a good idea if Edelman looked at this product as a crisis and major threat to the future of the egg product business”. |
| Unilever – maker of Hellman’s mayonnaise – sued Hampton Creek in November 2014, arguing Just Mayo was falsely named because it contained no eggs. Unilever dropped the suit last December. Emails show Ivy gave advice to people representing Unilever. | Unilever – maker of Hellman’s mayonnaise – sued Hampton Creek in November 2014, arguing Just Mayo was falsely named because it contained no eggs. Unilever dropped the suit last December. Emails show Ivy gave advice to people representing Unilever. |
| “I just got off the phone with a guy working with the Unilever case with Hampton Creek,” Ivy wrote in an email to Howard Magwire, head of government relations for the agricultural cooperative United Egg Producers. | “I just got off the phone with a guy working with the Unilever case with Hampton Creek,” Ivy wrote in an email to Howard Magwire, head of government relations for the agricultural cooperative United Egg Producers. |
| “He wanted me to say that we supported Unilever in this lawsuit against Hampton Creek, but I told him that we could not take a position. However, since the regulation requires egg in mayo and the product does not, I said that they should make sure the FDA is aware to address this situation. I feel sure they are aware, but maybe they need to be pushed.” | “He wanted me to say that we supported Unilever in this lawsuit against Hampton Creek, but I told him that we could not take a position. However, since the regulation requires egg in mayo and the product does not, I said that they should make sure the FDA is aware to address this situation. I feel sure they are aware, but maybe they need to be pushed.” |
| The previous day, Ivy had written: “Oh, I believe I mentioned in an email yesterday that the counsel from Unilever called. If not, I am mentioning it now. I believe I provided him some basic information that was helpful but let him know that AEB cannot make statements that would support Unilever’s position.” Both emails were sent in November 2014, while the litigation between Unilever and Hampton Creek was ongoing. | The previous day, Ivy had written: “Oh, I believe I mentioned in an email yesterday that the counsel from Unilever called. If not, I am mentioning it now. I believe I provided him some basic information that was helpful but let him know that AEB cannot make statements that would support Unilever’s position.” Both emails were sent in November 2014, while the litigation between Unilever and Hampton Creek was ongoing. |
| Before the discussion with Unilever, the Department of Agriculture (USDA) had already suggested ways to put pressure on Hampton Creek. In January 2014, Roger Glasshoff, then the USDA’s head of shell eggs, told Ivy to contact the FDA about Just Mayo directly. “I would forward the information to the FDA District Office responsible for the location where the product was marketed,” Glasshoff wrote. “I believe that many labels currently in commerce do not comply with the FDA’s labeling policy.” | Before the discussion with Unilever, the Department of Agriculture (USDA) had already suggested ways to put pressure on Hampton Creek. In January 2014, Roger Glasshoff, then the USDA’s head of shell eggs, told Ivy to contact the FDA about Just Mayo directly. “I would forward the information to the FDA District Office responsible for the location where the product was marketed,” Glasshoff wrote. “I believe that many labels currently in commerce do not comply with the FDA’s labeling policy.” |
| Last month the FDA ruled that Just Mayo could not be called mayonnaise because it does not contain eggs. | Last month the FDA ruled that Just Mayo could not be called mayonnaise because it does not contain eggs. |
| Related: Josh Tetrick's food revolution: saving the world one egg at a time | Related: Josh Tetrick's food revolution: saving the world one egg at a time |
| Tetrick, the Hampton Creek founder, said he found the emails “quite shocking”, but that they didn’t faze him. “I’m not entirely surprised that some industries that are lost in the past a little bit are fighting so hard,” he said. “Even though it was joking, some of those notes about putting a hit out – that’s some reckless stuff.” | Tetrick, the Hampton Creek founder, said he found the emails “quite shocking”, but that they didn’t faze him. “I’m not entirely surprised that some industries that are lost in the past a little bit are fighting so hard,” he said. “Even though it was joking, some of those notes about putting a hit out – that’s some reckless stuff.” |
| With respect to the FDA’s instruction to change the name of Just Mayo, Tetrick said the product’s moniker was here to stay. “We don’t have any plans on changing the name,” he said. “Names matter, and they influence people. We want to connect to the everyday person who’s shopping at the Dollar Tree or shopping at Walmart.” | With respect to the FDA’s instruction to change the name of Just Mayo, Tetrick said the product’s moniker was here to stay. “We don’t have any plans on changing the name,” he said. “Names matter, and they influence people. We want to connect to the everyday person who’s shopping at the Dollar Tree or shopping at Walmart.” |
| In a statement to the Guardian, Ivy said: “Anthony Zolezzi has never conducted any work on behalf of the American Egg Board; thus he was never paid for any services. The American Egg Board did not take a position on the Unilever and Hampton Creek lawsuit and did not contact the FDA regarding Just Mayo.” | In a statement to the Guardian, Ivy said: “Anthony Zolezzi has never conducted any work on behalf of the American Egg Board; thus he was never paid for any services. The American Egg Board did not take a position on the Unilever and Hampton Creek lawsuit and did not contact the FDA regarding Just Mayo.” |
| Ivy further wrote: “At the American Egg Board, our singular focus is on supporting the American egg farmer and communicating the value of the incredible edible egg™. Eggs remain all-natural and are packed with a number of nutrients, including high-quality protein. In fact, the quality of egg protein is so high that scientists often use eggs as the standard for measuring the protein quality of other foods.” | |
| With respect to Kanter’s joke about his Brooklyn buddies, Ivy said: “We are aware of the comments made by an American Egg Board employee. While these comments were clearly made in jest, they were inappropriate and do not reflect our organization’s values. We apologize for any offense.” | With respect to Kanter’s joke about his Brooklyn buddies, Ivy said: “We are aware of the comments made by an American Egg Board employee. While these comments were clearly made in jest, they were inappropriate and do not reflect our organization’s values. We apologize for any offense.” |
| The law that created the Egg Board says that “no funds collected by the Egg Board under the order shall in any manner be used for the purpose of influencing governmental policy or action”. AEB is funded by a levy of 20 cents per case of eggs sold by its constituent members. | The law that created the Egg Board says that “no funds collected by the Egg Board under the order shall in any manner be used for the purpose of influencing governmental policy or action”. AEB is funded by a levy of 20 cents per case of eggs sold by its constituent members. |