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| Kickstarter's most successful clothing campaign ever is a travel jacket with a built in neck pillow | |
| (1 day later) | |
| Crammed into cattle class, scrabbling for the terrible complimentary headphones, clutching a scratchy tissue-thin blanket for comfort: air travel can be a grim experience. | Crammed into cattle class, scrabbling for the terrible complimentary headphones, clutching a scratchy tissue-thin blanket for comfort: air travel can be a grim experience. |
| Which might explain why a piece of kit invented to make travelling a little less painful has become the most funded piece of clothing in crowdfunding history. | Which might explain why a piece of kit invented to make travelling a little less painful has become the most funded piece of clothing in crowdfunding history. |
| The Baubax jacket boasts 15 functions including a built-in neck pillow, eye mask, gloves, earphone holders and a blanket pocket for when travellers get on the flight and want to close their eyes for as long as possible. | The Baubax jacket boasts 15 functions including a built-in neck pillow, eye mask, gloves, earphone holders and a blanket pocket for when travellers get on the flight and want to close their eyes for as long as possible. |
| It's also got pockets for a drink, iPad, portable charger, sunglasses and passport, plus a built in microfibre cloth and pen, for when travellers need to wake up and dust off. | It's also got pockets for a drink, iPad, portable charger, sunglasses and passport, plus a built in microfibre cloth and pen, for when travellers need to wake up and dust off. |
| Especially love the gloved blazer: The World's Best TRAVEL JACKET with 15 Features| BAUBAX http://t.co/HGiCSxl1B8 pic.twitter.com/xlpVfUkfz8 | Especially love the gloved blazer: The World's Best TRAVEL JACKET with 15 Features| BAUBAX http://t.co/HGiCSxl1B8 pic.twitter.com/xlpVfUkfz8 |
| If that sounds like the business, you’re not alone. With six hours before the end of the campaign, the project had 43,376 backers and had raised almost $9 million – well above the target of $20,000 the company were hoping for. | If that sounds like the business, you’re not alone. With six hours before the end of the campaign, the project had 43,376 backers and had raised almost $9 million – well above the target of $20,000 the company were hoping for. |
| The jacket will retail between between $160-$200, the inventors say. The only way to get one now is to pledge money to the project. | The jacket will retail between between $160-$200, the inventors say. The only way to get one now is to pledge money to the project. |
| The product is testament to the exasperation of frequent economy travellers. Plane manufacturers are coming up with increasingly outlandish ways to pack more passengers into planes, by shrinking leg room or making people face one another. | The product is testament to the exasperation of frequent economy travellers. Plane manufacturers are coming up with increasingly outlandish ways to pack more passengers into planes, by shrinking leg room or making people face one another. |