Cilla Black coverage leads to sales boost for UK tabloids
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Version 0 of 1. The Daily Mirror reported the biggest sales increase of any national newspaper last month, as the news of the death of Cilla Black fuelled circulation rises across the daily tabloid market. The Daily Mirror grew circulation by 1.8% year on year in August, as all daily national tabloid titles reported sales rises, according to the latest Audit Bureau of Circulations figures published on Friday. Richard Desmond’s Daily Star managed a 1.23% rise, while the Sun grew sales 0.49% year-on-year. The Daily Express grew by a slim 0.14% while the Daily Mail fell back by 0.07%. It was a mixed picture in the Sunday tabloid and mid-market sectors with the Daily Star Sunday down 0.36%, Sun on Sunday falling 0.05%, Sunday People dropping 0.46% and the Sunday Express also reporting a decrease of 0.46%. There were rises for the Sunday Mirror (+1.55%) and the Mail on Sunday (+0.47%). It was grim news in the quality daily newspaper market, with no titles posting a sales rise – the i was the best performer by keeping circulation flat. The Financial Times saw the biggest fall, down 3%, the Guardian dropped 1.83%, the Independent fell 1.5%, the Telegraph saw sales fall 1.26% and the Times dipped 0.61%. In the Sunday quality market, the Times and Independent on Sunday managed sales rises of 0.3% and 0.22% respectively, while the Observer fell 0.62% and the Sunday Telegraph lost 0.44% in circulation year on year. |