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| Amazon to release $50 Fire tablet in time for Christmas after top price devices flopped | Amazon to release $50 Fire tablet in time for Christmas after top price devices flopped |
| (about 5 hours later) | |
| Amazon is reportedly releasing a $50 tablet with a 6-inch screen in time for Christmas. | Amazon is reportedly releasing a $50 tablet with a 6-inch screen in time for Christmas. |
| Amazon’s newest tablet will be one of the cheapest on the market and undercut the price of its own Fire HD 6-inch tablet by more than half, the Wall Street Journal has reported. | Amazon’s newest tablet will be one of the cheapest on the market and undercut the price of its own Fire HD 6-inch tablet by more than half, the Wall Street Journal has reported. |
| The cheap price of the new tablet will take its toll on quality. Insiders have suggested it could have a mono instead of a stereo speaker, for example. | The cheap price of the new tablet will take its toll on quality. Insiders have suggested it could have a mono instead of a stereo speaker, for example. |
| Jeff Bezos, the Amazon boss, has said that Amazon prefers to sell services, like books and movies, rather than make money on devices. The cost of the Kindle’s ink-like screen had stopped the price of the device from creeping under $50. The cheapest Kindle at the moment is $79, while the cheapest Fire tablet has a 6-inch screen and sells for $99. | Jeff Bezos, the Amazon boss, has said that Amazon prefers to sell services, like books and movies, rather than make money on devices. The cost of the Kindle’s ink-like screen had stopped the price of the device from creeping under $50. The cheapest Kindle at the moment is $79, while the cheapest Fire tablet has a 6-inch screen and sells for $99. |
| Amazon’s Fire smartphone flopped last year when the company confounded expectations that it would release a cheap tablet and instead priced its new device to match Apple’s iPhone, without any of Apple’s cult appeal. When price-cuts couldn’t save it, Amazon absorbed $170 million in unsold handsets and laid off dozens of engineers. | Amazon’s Fire smartphone flopped last year when the company confounded expectations that it would release a cheap tablet and instead priced its new device to match Apple’s iPhone, without any of Apple’s cult appeal. When price-cuts couldn’t save it, Amazon absorbed $170 million in unsold handsets and laid off dozens of engineers. |
| Amazon has now come full-circle with the cheaper device, which builds the company’s business around the services it can sell once the consumer has bought the cheaper reader. | Amazon has now come full-circle with the cheaper device, which builds the company’s business around the services it can sell once the consumer has bought the cheaper reader. |
| Amazon declined to comment. |