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Apple unveils larger iPad Pro | Apple unveils larger iPad Pro |
(35 minutes later) | |
Apple has unveiled a larger version of its iPad tablet computer. | Apple has unveiled a larger version of its iPad tablet computer. |
The iPad Pro has a 12.9in (32.8cm) display, making its shortest edge the length of its earlier models' height. | The iPad Pro has a 12.9in (32.8cm) display, making its shortest edge the length of its earlier models' height. |
The firm suggested the larger screen suited work tasks, video games and both editing and watching movies. | The firm suggested the larger screen suited work tasks, video games and both editing and watching movies. |
Sales of the company's smaller iPads had been on the decline. Apple sold 19% fewer units over its last three quarters than over the same nine months a year earlier. | Sales of the company's smaller iPads had been on the decline. Apple sold 19% fewer units over its last three quarters than over the same nine months a year earlier. |
One expert suggested that the iPad Pro could reinvigorate interest. | One expert suggested that the iPad Pro could reinvigorate interest. |
"As much as the iPad is experiencing some challenging times it's vastly more successful than any other tablet on the market and it's still a multi-billion dollar business," said Geoff Blaber from the CCS Insight consultancy. | "As much as the iPad is experiencing some challenging times it's vastly more successful than any other tablet on the market and it's still a multi-billion dollar business," said Geoff Blaber from the CCS Insight consultancy. |
"Moreover, what's happened is there's been cannibalisation from larger screened iPhones. So, a larger-screened iPad should definitely breathe some life into the category." | "Moreover, what's happened is there's been cannibalisation from larger screened iPhones. So, a larger-screened iPad should definitely breathe some life into the category." |
Apple said the new device offered the similar processing power to 80% of portable PCs sold over the past six months. | |
It also aims to extend its appeal with a magnetically-connected keyboard, which resembles a similar accessory for Microsoft's Surface tablet. | |
In addition, it announced a stylus called the Apple Pencil, which has sensors in its tip to help it mimic the effect of using a real pencil on paper. | |
The announcement is notable since the firm's ex-chief executive Steve Jobs had said: "If you see a stylus, they blew it", when he announced the original iPad. | |
Apple said the iPad Pro should run for 10 hours of use between charges and would be available in November and range from $799 to $1,079 (£520 to £702) depending on its level of storage and 4G connectivity. The Pencil costs $99 and the keyboard $169. | |
Watch update | |
Apple also announced an upgrade to its smartwatch operating system that will be released on 16 September. | Apple also announced an upgrade to its smartwatch operating system that will be released on 16 September. |
Watch OS2 will allow third-party apps to run natively on the device rather than relying on a linked smartphone's processor. | Watch OS2 will allow third-party apps to run natively on the device rather than relying on a linked smartphone's processor. |
In addition to loading faster, the apps will also gain the ability to play video and access the Watch's microphone and sensors. | In addition to loading faster, the apps will also gain the ability to play video and access the Watch's microphone and sensors. |
GoPro is taking advantage of this to allow users to see live streams from its action cameras from Apple's wearable. | GoPro is taking advantage of this to allow users to see live streams from its action cameras from Apple's wearable. |
Facebook also revealed it is bringing its Messenger app to the platform. | Facebook also revealed it is bringing its Messenger app to the platform. |
More to follow | More to follow |