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| South East Asia's haze - social media reacts | South East Asia's haze - social media reacts |
| (about 1 hour later) | |
| The Haze - annual air pollution caused by forest burning in Indonesia - is back across parts of South East Asia, and social media has once again been flooded with complaints about the filthy skies. | The Haze - annual air pollution caused by forest burning in Indonesia - is back across parts of South East Asia, and social media has once again been flooded with complaints about the filthy skies. |
| From memes to citizen campaigns, Facebook and Twitter users in Singapore, Malaysia and Indonesia have not held back when discussing rising pollution levels. | From memes to citizen campaigns, Facebook and Twitter users in Singapore, Malaysia and Indonesia have not held back when discussing rising pollution levels. |
| "Guess who's back, back again - the haze is back, tell your friends," commented a Twitter user in the Malaysian capital city, Kuala Lumpur, putting a smoggy spin on an Eminem song. | "Guess who's back, back again - the haze is back, tell your friends," commented a Twitter user in the Malaysian capital city, Kuala Lumpur, putting a smoggy spin on an Eminem song. |
| Another musically inspired tweeter made reference to Jimi Hendrix's famous rock anthem 'Purple Haze'. | Another musically inspired tweeter made reference to Jimi Hendrix's famous rock anthem 'Purple Haze'. |
| Other users, however, made light of the situation by sharing jokes and memes. | Other users, however, made light of the situation by sharing jokes and memes. |
| "The haze will turn your sashimi into smoked salmon," tweeted Singaporean radio personality Joakhim Gomez. | "The haze will turn your sashimi into smoked salmon," tweeted Singaporean radio personality Joakhim Gomez. |
| One rather cute meme being shared rapidly on Facebook, the most popular social media site in Indonesia and Singapore, showed a "fiery birthday celebration" between the countries' flags, with Indonesia ignoring pleas to blow out the increasingly violent looking flames of its birthday candles. | One rather cute meme being shared rapidly on Facebook, the most popular social media site in Indonesia and Singapore, showed a "fiery birthday celebration" between the countries' flags, with Indonesia ignoring pleas to blow out the increasingly violent looking flames of its birthday candles. |
| For many years, the annual smog been at the centre of heated diplomatic debate between Indonesia and Singapore. | For many years, the annual smog been at the centre of heated diplomatic debate between Indonesia and Singapore. |
| Singapore has confronted Indonesia about the burning of land for palm oil plantations in Sumatra. | Singapore has confronted Indonesia about the burning of land for palm oil plantations in Sumatra. |
| Indonesia, however, has argued that it is unfair to blame it alone for the forest fires. It named Singaporean firms earlier this year it said had roles in contributing to the pollution. | Indonesia, however, has argued that it is unfair to blame it alone for the forest fires. It named Singaporean firms earlier this year it said had roles in contributing to the pollution. |
| Some citizens of both countries have launched online campaigns to combat the haze. | Some citizens of both countries have launched online campaigns to combat the haze. |
| Indonesian cartoonist Dhany Pramata, 23, shared a drawing on Twitter using the hashtag #masihmelawanasap ['Still fighting the haze'] to emphasise that there was still "no concrete solution" to the problem. | Indonesian cartoonist Dhany Pramata, 23, shared a drawing on Twitter using the hashtag #masihmelawanasap ['Still fighting the haze'] to emphasise that there was still "no concrete solution" to the problem. |
| The hashtag was also used more than 1,300 times on popular photo-sharing app Instagram. | The hashtag was also used more than 1,300 times on popular photo-sharing app Instagram. |
| "It has been two months. I can smell the burning haze, I've suffered from dizziness, eye irritation, out of breath even inside the house," Mr Pramata told the BBC's Indonesian Service. | "It has been two months. I can smell the burning haze, I've suffered from dizziness, eye irritation, out of breath even inside the house," Mr Pramata told the BBC's Indonesian Service. |
| 'We breathe what we buy' | 'We breathe what we buy' |
| A Facebook page from Singapore also called on people there to acknowledge responsibility for the air pollution. | A Facebook page from Singapore also called on people there to acknowledge responsibility for the air pollution. |
| "It's the usual blame game between farmers and officials, politicians and other politicians. So we decided to help instead of just complaining about why it started," said 30-year-old financial consultant Tan Yi Han from Singapore. | |
| Together with a group of friends, Mr Tan started an online campaign in 2014, accompanied by a dedicated Facebook page called, "The People's Movement to Stop Haze". | Together with a group of friends, Mr Tan started an online campaign in 2014, accompanied by a dedicated Facebook page called, "The People's Movement to Stop Haze". |
| "We realised that we as Singaporeans, must do something about palm oil and paper as we use both on a daily basis. So we breathe what we buy," Mr Tan told the BBC. | |
| The Facebook page aims to share haze-related articles and also gathers pledges of support for sustainable palm oil. | The Facebook page aims to share haze-related articles and also gathers pledges of support for sustainable palm oil. |
| "During the haze period, there is always a lot of chatter on social media. We wanted to actively respond to all these emotions, frustrations and uncertainties so we use Facebook to share what we know and re-direct them to our campaign." | "During the haze period, there is always a lot of chatter on social media. We wanted to actively respond to all these emotions, frustrations and uncertainties so we use Facebook to share what we know and re-direct them to our campaign." |
| Reporting by Heather Chen in Singapore and Christine Franciska in Jakarta. | Reporting by Heather Chen in Singapore and Christine Franciska in Jakarta. |