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Sales of Lamborghinis race to new record | Sales of Lamborghinis race to new record |
(34 minutes later) | |
Sales of Lamborghini supercars are heading for a new record this year, with wealthy buyers around the world splashing out for its latest model, the Huracan. | Sales of Lamborghini supercars are heading for a new record this year, with wealthy buyers around the world splashing out for its latest model, the Huracan. |
Retailing at about £202,000 before add-ons, the Huracan has boosted sales in Lamborghini’s global markets, with China and the US leading the way. | Retailing at about £202,000 before add-ons, the Huracan has boosted sales in Lamborghini’s global markets, with China and the US leading the way. |
The Italian supercar manufacturer, owned by Germany’s Volkswagen, set a new sales record in 2014, increasing deliveries by almost a fifth to 2,530 cars – but is on course to beat that in 2015. | The Italian supercar manufacturer, owned by Germany’s Volkswagen, set a new sales record in 2014, increasing deliveries by almost a fifth to 2,530 cars – but is on course to beat that in 2015. |
Lamborghini’s chief executive, Stephan Winkelmann, said: “We believe we will conclude the 2015 business year in a better way than the previous year.” | Lamborghini’s chief executive, Stephan Winkelmann, said: “We believe we will conclude the 2015 business year in a better way than the previous year.” |
He attributed the higher sales to the new model and the generally improved global economic outlook. Despite the economic downturn in China, sales on the mainland have remained stable, but increased with business in Hong Kong and Taiwan. | He attributed the higher sales to the new model and the generally improved global economic outlook. Despite the economic downturn in China, sales on the mainland have remained stable, but increased with business in Hong Kong and Taiwan. |
A Lamborghini spokesperson said the UK was “a very strong market for Lamborghini and always has been. There’s a strong prestige and sports car audience in the UK.” | A Lamborghini spokesperson said the UK was “a very strong market for Lamborghini and always has been. There’s a strong prestige and sports car audience in the UK.” |
Related: Shanghai in slow lane as market crash accelerates slump in luxury car sales | |
The British market accounts for roughly 10% of annual Lamborghini sales. However, the biggest dealership is the South Kensington branch in west London, with an international clientele with homes – and cars – in more than one country. | The British market accounts for roughly 10% of annual Lamborghini sales. However, the biggest dealership is the South Kensington branch in west London, with an international clientele with homes – and cars – in more than one country. |
Despite the changes to British pension rules that allow affluent retirees to draw down their pots and splash out, none of the beneficiaries so far appear to have followed the suggestion of former minister Steve Webb that they might purchase a Lamborghini. The spokesperson confirmed: “No, we haven’t seen an influx of pensioners.” | Despite the changes to British pension rules that allow affluent retirees to draw down their pots and splash out, none of the beneficiaries so far appear to have followed the suggestion of former minister Steve Webb that they might purchase a Lamborghini. The spokesperson confirmed: “No, we haven’t seen an influx of pensioners.” |
For those requiring something even more dashing than the Huracan supercar, which has a top speed of more than 200mph and does 0-100kph (62mph) in 3.2 seconds, Lamborghini will be unveiling a convertible model, the Huracan Spider, at the Frankfurt motor show next week. The soft-top will go on sale next spring. | For those requiring something even more dashing than the Huracan supercar, which has a top speed of more than 200mph and does 0-100kph (62mph) in 3.2 seconds, Lamborghini will be unveiling a convertible model, the Huracan Spider, at the Frankfurt motor show next week. The soft-top will go on sale next spring. |
The luxury carmaker is also planning to launch a sports-utility vehicle in 2018, an SUV that threatens to be even more climate-defying than its sports cars, which do about 16 miles to the gallon and emit 290g/km of CO2 – although the manufacturer recently announced its Italian plant had been certified carbon-neutral. | The luxury carmaker is also planning to launch a sports-utility vehicle in 2018, an SUV that threatens to be even more climate-defying than its sports cars, which do about 16 miles to the gallon and emit 290g/km of CO2 – although the manufacturer recently announced its Italian plant had been certified carbon-neutral. |
Until then, the discerning multimillionaire can stand out from the pack by customising his or her Lamborghini – with requests to match cars’ colours to the owners’ tastes, or even their clothes, proving especially popular in the Middle East. | Until then, the discerning multimillionaire can stand out from the pack by customising his or her Lamborghini – with requests to match cars’ colours to the owners’ tastes, or even their clothes, proving especially popular in the Middle East. |
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