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'Dislike' button coming to Facebook | 'Dislike' button coming to Facebook |
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Facebook is to add a "dislike" button to its social network, founder Mark Zuckerberg has said. | Facebook is to add a "dislike" button to its social network, founder Mark Zuckerberg has said. |
In a Q+A session held at Facebook's headquarters in Menlo Park, California, the 31-year-old said the button would be a way for people to express empathy. | In a Q+A session held at Facebook's headquarters in Menlo Park, California, the 31-year-old said the button would be a way for people to express empathy. |
He said Facebook was "very close" to having it ready for user testing. | He said Facebook was "very close" to having it ready for user testing. |
A "dislike" button has been constantly requested by some users since the introduction of the now-iconic "like" button in 2009. | A "dislike" button has been constantly requested by some users since the introduction of the now-iconic "like" button in 2009. |
"People have asked about the 'dislike' button for many years," Mr Zuckerberg told the audience on Tuesday. | "People have asked about the 'dislike' button for many years," Mr Zuckerberg told the audience on Tuesday. |
"Probably hundreds of people have asked about this, and today is a special day because today is the day that I actually get to say we are working on it, and are very close to shipping a test of it." | "Probably hundreds of people have asked about this, and today is a special day because today is the day that I actually get to say we are working on it, and are very close to shipping a test of it." |
However he went on to say he did not want it to be a mechanism with which people could "down vote" others' posts. | However he went on to say he did not want it to be a mechanism with which people could "down vote" others' posts. |
Instead, it will be for times when clicking "like" on "sad" posts felt insensitive. | Instead, it will be for times when clicking "like" on "sad" posts felt insensitive. |
Prof Andrea Forte, an expert in social and participatory media at Drexel University in Philadelphia, said users will not suddenly turn on each other's posts. | |
In an email, she wrote: "They may use a dislike button to express some negative emotions (like frustration with ads popping up in their feeds) but I doubt it will cause them to start wantonly disliking pictures of their friends' babies, dogs, cats and cooking experiments. | |
"I suspect it will mainly be used to express mild disapproval, or to express solidarity when someone posts about a negative event like a death or a loss." | |
Follow Dave Lee on Twitter @DaveLeeBBC | Follow Dave Lee on Twitter @DaveLeeBBC |