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| Council shells out £86,000 on new logo as part of 'more than just a place' re-brand | Council shells out £86,000 on new logo as part of 'more than just a place' re-brand |
| (4 months later) | |
| A town hall making huge cuts to services has shelled out £86,000 on re-branding itself to demonstrate it is “more than just place. It's an attitude”. | |
| People living in Haringey, in north London, have reacted with fury to its quirky new red logo, part of an overhaul that the borough claims “communicates who we are today”. | People living in Haringey, in north London, have reacted with fury to its quirky new red logo, part of an overhaul that the borough claims “communicates who we are today”. |
| The new draft logo, leaked to the Evening Standard, replaces the present logo – adopted just eight years ago – whose ‘crackle’-style logo celebrates the broadcasting heritage of Alexandra Palace in the borough. | |
| Haringey, which must make £70 million in spending cuts by 2018, including to services used by vulnerable people, defended the re-brand, and refused to confirm if the leaked letter were the final design. | |
| Council papers give a list of justifications for the re-brand, sentences beginning with “I am in because…” The final reason reads: “I am in, because Haringey is much more than just a place. It’s an attitude. Are you in?” | |
| A launch event for a campaign to promote the borough’s values – which it says include using “taxpayer money as carefully as we would our own” – is planned for Monday.A film, that cost £20,000 to make, promoting the borough’s strengths, will be shown. An additional £40,000 was spent on ‘brand strategy’ by the council, which gained notoriety in 2008 over the Baby P scandal. | A launch event for a campaign to promote the borough’s values – which it says include using “taxpayer money as carefully as we would our own” – is planned for Monday.A film, that cost £20,000 to make, promoting the borough’s strengths, will be shown. An additional £40,000 was spent on ‘brand strategy’ by the council, which gained notoriety in 2008 over the Baby P scandal. |
| Resident Martin Bell, 48, told the Standard: “It’s disgusting for the council to waste money on branding at a time when it’s cutting vital services for vulnerable people. | Resident Martin Bell, 48, told the Standard: “It’s disgusting for the council to waste money on branding at a time when it’s cutting vital services for vulnerable people. |
| “The logo looks like it was made by a child with a marker pen.” | “The logo looks like it was made by a child with a marker pen.” |
| Others vented their frustration on Twitter. | Others vented their frustration on Twitter. |
| Cllr Joe Goldberg, cabinet member for economic development said in a pre-launch statement: “The new brand identity is there to tell Haringey’s true story, and foremost to tell the stories of the people who live and work here.” | Cllr Joe Goldberg, cabinet member for economic development said in a pre-launch statement: “The new brand identity is there to tell Haringey’s true story, and foremost to tell the stories of the people who live and work here.” |