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| Version 3 | Version 4 |
|---|---|
| Amazon bars the sale of Apple and Google TV devices | Amazon bars the sale of Apple and Google TV devices |
| (35 minutes later) | |
| Amazon is to stop selling video-streaming TV devices from Google and Apple because they don't "interact well" with its own media service. | Amazon is to stop selling video-streaming TV devices from Google and Apple because they don't "interact well" with its own media service. |
| The online retailer said it wants to sell products that work with its in-house streaming video service known as Prime Video. | The online retailer said it wants to sell products that work with its in-house streaming video service known as Prime Video. |
| Prime Video is not available on Apple TV and Google's Chromecast. | Prime Video is not available on Apple TV and Google's Chromecast. |
| Amazon said it had made the decision to avoid "customer confusion". Existing listings will be removed by 29 October. | Amazon said it had made the decision to avoid "customer confusion". Existing listings will be removed by 29 October. |
| The company said along with its own Fire TV, it will continue to sell other companies' devices that are compatible with Prime Video. | |
| These include Microsoft's Xbox, and Sony's Playstation. | These include Microsoft's Xbox, and Sony's Playstation. |
| Amazon has rapidly expanded its online content, using it to attract subscribers to its Prime loyalty membership scheme which offers fast delivery on purchases. | Amazon has rapidly expanded its online content, using it to attract subscribers to its Prime loyalty membership scheme which offers fast delivery on purchases. |
| 'Sledgehammer approach' | 'Sledgehammer approach' |
| Richard Windsor, analyst at Edison Investment Research said: "These days it is all about enticing users to join one's community and then providing great digital life services so that they stay. | Richard Windsor, analyst at Edison Investment Research said: "These days it is all about enticing users to join one's community and then providing great digital life services so that they stay. |
| "This is why Amazon's sledgehammer approach ... is very likely to backfire." | "This is why Amazon's sledgehammer approach ... is very likely to backfire." |
| Prime Video can be watched via an app on Apple and Android smartphones and tablets. | Prime Video can be watched via an app on Apple and Android smartphones and tablets. |
| Google has just unveiled a new version of its Chromecast TV device, and Apple is due to release the latest version of its TV this month. | Google has just unveiled a new version of its Chromecast TV device, and Apple is due to release the latest version of its TV this month. |
| Amazon has used similar tactics with book publishers. | Amazon has used similar tactics with book publishers. |
| Last year it blocked pre-orders for some books from the publisher Hachette, while the two sides negotiated over prices. | Last year it blocked pre-orders for some books from the publisher Hachette, while the two sides negotiated over prices. |
| Many authors were angered by the move and accused Amazon of being anti-competitive. | Many authors were angered by the move and accused Amazon of being anti-competitive. |