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Supermarkets must adapt to modern shopping habits, says industry chief Supermarkets must adapt as weekly shop dies out, says industry chief
(35 minutes later)
Big supermarkets may have to host farmers’ markets and p lace everyday essentials near their entrances to attract customers as the era of a single weekly food shop becomes a thing of the past for many shoppers.Big supermarkets may have to host farmers’ markets and p lace everyday essentials near their entrances to attract customers as the era of a single weekly food shop becomes a thing of the past for many shoppers.
Joanne Denney-Finch, the chief executive of the grocery industry association IGD, said changes in shopping habits were posing a “major challenge for superstores which are designed around a big weekly shop”.Joanne Denney-Finch, the chief executive of the grocery industry association IGD, said changes in shopping habits were posing a “major challenge for superstores which are designed around a big weekly shop”.
She said shoppers were looking for new ideas, such as special aisles or collection points for regular top-up items, such as milk, “so you don’t have to traipse round the store” to find them.She said shoppers were looking for new ideas, such as special aisles or collection points for regular top-up items, such as milk, “so you don’t have to traipse round the store” to find them.
With the basics taken care of more easily, supermarkets’ space could then be devoted to creating an exciting shopping experience through demonstrations, food sampling and special events, she said.With the basics taken care of more easily, supermarkets’ space could then be devoted to creating an exciting shopping experience through demonstrations, food sampling and special events, she said.
“A more radical approach is for superstores to host local butchers or farmers’ markets,” Denney-Finch said. “Superstores want footfall and better local credentials, while specialists want the space. So big stores will be revitalised and instead of supermarkets versus specialists, it will be a question of: what’s the winning alliance or alliances?”“A more radical approach is for superstores to host local butchers or farmers’ markets,” Denney-Finch said. “Superstores want footfall and better local credentials, while specialists want the space. So big stores will be revitalised and instead of supermarkets versus specialists, it will be a question of: what’s the winning alliance or alliances?”
More than a third of people, she said, wanted to shop more frequently – buying little and often at local stores. Nearly half of shoppers say they spend more than they intended on a trip to a big supermarket.More than a third of people, she said, wanted to shop more frequently – buying little and often at local stores. Nearly half of shoppers say they spend more than they intended on a trip to a big supermarket.
Denney-Finch said supermarkets must also work together to improve the advice they give on healthy eating. More than half of shoppers questioned by IGD said they were sceptical about the nutrition advice offered by retailers.Denney-Finch said supermarkets must also work together to improve the advice they give on healthy eating. More than half of shoppers questioned by IGD said they were sceptical about the nutrition advice offered by retailers.
“We’re bombarded with health messages from so many sources and often they conflict … The industry needs to give the clearest, simplest and most consistent messages – including information on packs.”“We’re bombarded with health messages from so many sources and often they conflict … The industry needs to give the clearest, simplest and most consistent messages – including information on packs.”