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| Playboy 'to drop' naked women images | Playboy 'to drop' naked women images |
| (about 5 hours later) | |
| Playboy magazine is to stop publishing images of naked women as part of its redesign, it has emerged. | Playboy magazine is to stop publishing images of naked women as part of its redesign, it has emerged. |
| Its US owners say the internet has made nudity outdated, and pornographic magazines are no longer so commercially viable, the New York Times reports. | Its US owners say the internet has made nudity outdated, and pornographic magazines are no longer so commercially viable, the New York Times reports. |
| Playboy's circulation has dropped from 5.6 million in the 1970s to the current 800,000, official figures show. | Playboy's circulation has dropped from 5.6 million in the 1970s to the current 800,000, official figures show. |
| However, the magazine will still feature women in provocative poses - though not fully nude. | However, the magazine will still feature women in provocative poses - though not fully nude. |
| 'Battle won' | 'Battle won' |
| The decision was apparently taken last month at a meeting attended by Playboy founder and current editor-in-chief Hugh Hefner. | The decision was apparently taken last month at a meeting attended by Playboy founder and current editor-in-chief Hugh Hefner. |
| Magazine executives admitted that Playboy - which was founded in 1953 - had been overtaken by the changes it pioneered, according to the New York Times. | Magazine executives admitted that Playboy - which was founded in 1953 - had been overtaken by the changes it pioneered, according to the New York Times. |
| "That battle has been fought and won," Playboy chief executive Scott Flanders is quoted as saying by the newspaper. | "That battle has been fought and won," Playboy chief executive Scott Flanders is quoted as saying by the newspaper. |
| "You're now one click away from every sex act imaginable for free. And so it's just passe at this juncture." | "You're now one click away from every sex act imaginable for free. And so it's just passe at this juncture." |
| Gone, too, are the days when interviews with figures of the stature of Martin Luther King Jr, Malcolm X and Jimmy Carter made Playboy so culturally and politically significant, says the BBC's Nick Bryant in New York. | Gone, too, are the days when interviews with figures of the stature of Martin Luther King Jr, Malcolm X and Jimmy Carter made Playboy so culturally and politically significant, says the BBC's Nick Bryant in New York. |
| Playboy's website has already banished nudity, partly to give it access to social media platforms like Facebook and Twitter. And its popularity has soared with web traffic quadrupling. | Playboy's website has already banished nudity, partly to give it access to social media platforms like Facebook and Twitter. And its popularity has soared with web traffic quadrupling. |
| A brand long synonymous with salaciousness is cleaning up its act, and all with the blessing - apparently - of the 89-year-old Mr Hefner, our correspondent adds. |