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Oprah snaffles Weight Watchers stake for $43m | Oprah snaffles Weight Watchers stake for $43m |
(about 3 hours later) | |
Chat show host Oprah Winfrey is paying $43.2m (£27.89m) for a 10% slice of slimming firm Weight Watchers. | Chat show host Oprah Winfrey is paying $43.2m (£27.89m) for a 10% slice of slimming firm Weight Watchers. |
She will also get a seat on the board as part of the deal, which will grant the company the right to use her image and name on its goods and adverts. | She will also get a seat on the board as part of the deal, which will grant the company the right to use her image and name on its goods and adverts. |
Ms Winfrey is buying 6.4 million shares of Weight Watchers at $6.79 apiece. | Ms Winfrey is buying 6.4 million shares of Weight Watchers at $6.79 apiece. |
She will also receive options to buy another 5% of the firm. The firms' shares leapt 48% to $10.03 in premarket trading. | She will also receive options to buy another 5% of the firm. The firms' shares leapt 48% to $10.03 in premarket trading. |
"We are expanding our purpose from focusing on weight loss alone to more broadly helping people lead a healthier, happier life," said Weight Watchers chief Jim Chambers. | "We are expanding our purpose from focusing on weight loss alone to more broadly helping people lead a healthier, happier life," said Weight Watchers chief Jim Chambers. |
Ms Winfrey will take part in the Weight Watchers programme and candidly track her experiences for members. She has spoken publically about battles with weight loss before. | |
"I believe in the program so much I decided to invest in the company and partner in its evolution," she said in a company statement. | |
Falling | |
Weight Watchers is one of the world's leading weight loss brands, but fewer people have been subscribing to classes, with rival mobile apps and activity monitors a contributing cause. | |
In the US, where the company has the majority of its subscribers, the number of people signing up has fallen by more than 20% in the last four years. | |
In April, the founder of Weight Watchers, Jean Nidetch, died at home in Florida, aged 91. | In April, the founder of Weight Watchers, Jean Nidetch, died at home in Florida, aged 91. |
In 1978, the company was sold to Heinz for $71m and she retired to south Florida. | In 1978, the company was sold to Heinz for $71m and she retired to south Florida. |
Weight Watchers went public in 2001. In February the company's stock dropped to its lowest level after disappointing earnings figures. | |
The company is best known for its in-person weight loss coaching, where members meet to discuss their progress and difficulties. | |
In the last decade it has expanded its business to include meal plans, exercise trips and online coaching. | |
Weight Watchers sells its own ready meals and snacks and holds partnerships with existing low calorie food brands. such as Yoplait yogurt. |