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| Version 1 | Version 2 |
|---|---|
| Apple profits up on iPhone sales | Apple profits up on iPhone sales |
| (35 minutes later) | |
| Apple reported a jump in sales in the three months to September. | Apple reported a jump in sales in the three months to September. |
| The tech giant's revenue was $51.5bn, up 22% compared with the same period last year. | The tech giant's revenue was $51.5bn, up 22% compared with the same period last year. |
| It sold over 48 million iPhones in the period, which it said were "record fourth quarter sales", although the figure did miss analysts' expectations. | |
| It also reported a net income of $11.1bn for the period, adding that 2015 was its most successful ever year. | It also reported a net income of $11.1bn for the period, adding that 2015 was its most successful ever year. |
| "The growth was fuelled by record fourth quarter sales of iPhone, the expanded availability of Apple Watch, and all-time records for Mac sales and revenue from services" it said in the earnings release. | "The growth was fuelled by record fourth quarter sales of iPhone, the expanded availability of Apple Watch, and all-time records for Mac sales and revenue from services" it said in the earnings release. |
| Dave Lee, North America technology reporter, San Francisco | Dave Lee, North America technology reporter, San Francisco |
| 2015 has been Apple's most successful year ever. Revenue is up 22% on 2014, mostly thanks to the continued success of the iPhone. | 2015 has been Apple's most successful year ever. Revenue is up 22% on 2014, mostly thanks to the continued success of the iPhone. |
| There are few surprises in these latest results - but a few interesting tidbits caught my eye. | There are few surprises in these latest results - but a few interesting tidbits caught my eye. |
| Firstly, chief executive Tim Cook has said that as much as 30% of iPhone buyers are Google Android converts, the highest ever conversion rate. | Firstly, chief executive Tim Cook has said that as much as 30% of iPhone buyers are Google Android converts, the highest ever conversion rate. |
| Secondly, while it still feels like Apple sometimes favours its US customers with new features, it's the international sales that are really giving it gusto: 62% of revenue was generated outside of the US this quarter. China accounts for a huge chunk of that - $12.52bn sales in the past three months, almost double what it took in from the country this time last year. | Secondly, while it still feels like Apple sometimes favours its US customers with new features, it's the international sales that are really giving it gusto: 62% of revenue was generated outside of the US this quarter. China accounts for a huge chunk of that - $12.52bn sales in the past three months, almost double what it took in from the country this time last year. |
| The iPad is still flagging, but that range will be given a shot in the arm by the upcoming iPad Pro. | The iPad is still flagging, but that range will be given a shot in the arm by the upcoming iPad Pro. |
| Oh, and we still don't know how many Apple Watches were sold in this quarter. Analysts put it at around 3.5 million. Still a tiny product line in Apple's terms, but by far and away the most successful smartwatch on the market. | Oh, and we still don't know how many Apple Watches were sold in this quarter. Analysts put it at around 3.5 million. Still a tiny product line in Apple's terms, but by far and away the most successful smartwatch on the market. |