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YouTube Red 'will pay video-makers' during free trial, after concerns | YouTube Red 'will pay video-makers' during free trial, after concerns |
(about 1 hour later) | |
YouTube will pay video creators for clips watched during a free trial of its new subscription service. | |
On Wednesday, the site launched a premium offering in the US, removing advertisements for a monthly fee. | On Wednesday, the site launched a premium offering in the US, removing advertisements for a monthly fee. |
Prominent YouTube stars had expressed concerns that they would not be paid if their videos were watched during the month-long free trial on offer. | Prominent YouTube stars had expressed concerns that they would not be paid if their videos were watched during the month-long free trial on offer. |
However, Google later confirmed that should not be the case via its Creator blog. | |
YouTube stars earn money from the ads displayed around the videos they upload but the site's new subscription service allows viewers in the US to remove the ads for a monthly fee. | YouTube stars earn money from the ads displayed around the videos they upload but the site's new subscription service allows viewers in the US to remove the ads for a monthly fee. |
In return, video creators get a slice of the subscription money instead, divided up by how many minutes people watch their content for. | In return, video creators get a slice of the subscription money instead, divided up by how many minutes people watch their content for. |
Many creators expressed anger after content network Fullscreen tweeted: "YouTube has confirmed to us that creators will not receive revenue when a #YouTubeRed user watches your videos during the free trial." | Many creators expressed anger after content network Fullscreen tweeted: "YouTube has confirmed to us that creators will not receive revenue when a #YouTubeRed user watches your videos during the free trial." |
YouTube's updated terms and conditions, which it asked content creators to agree to, do not refer to a free trial period. | YouTube's updated terms and conditions, which it asked content creators to agree to, do not refer to a free trial period. |
But YouTube does intend to pay creators during the period because it will pass on a cut of the money that it makes from subscribers to its music streaming service. | |
"Creators are the lifeblood of YouTube. So, with Google Play Music subscribers instantly joining YouTube Red, we will pay a portion of the revenue we receive from these subscribers to our creators on day one," it said on its blog. | |
"Even with 30 day free trials, our creator community will make as much or more as they would have without YouTube Red." | |
In June, Apple faced criticism from musicians over its decision not to pay record labels for music streamed during the free trial of its new music service. | In June, Apple faced criticism from musicians over its decision not to pay record labels for music streamed during the free trial of its new music service. |
The company changed its mind after singer Taylor Swift wrote an open letter. | The company changed its mind after singer Taylor Swift wrote an open letter. |
"Please don't ask us to provide you with our music for no compensation," she said. | "Please don't ask us to provide you with our music for no compensation," she said. |