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Nick Grimshaw X Factor judge’s spot fails to boost BBC breakfast show Nick Grimshaw's X Factor role fails to boost BBC Radio 1 breakfast show
(about 7 hours later)
Nick Grimshaw’s star turn as a judge on The X Factor failed to boost the popularity of his BBC Radio 1 show which shed listeners in the three months to the end of September.Nick Grimshaw’s star turn as a judge on The X Factor failed to boost the popularity of his BBC Radio 1 show which shed listeners in the three months to the end of September.
The 31-year-old has enjoyed the high-profile publicity of being a judge on commercial TV’s highest rating entertainment show since the Simon Cowell’s talent show returned on ITV in August.The 31-year-old has enjoyed the high-profile publicity of being a judge on commercial TV’s highest rating entertainment show since the Simon Cowell’s talent show returned on ITV in August.
However, despite the exposure to the youth-heavy audience of millions that tune into The X Factor every week, Grimshaw saw his breakfast audience lose 70,000 listeners to record an average of 5.77 million.However, despite the exposure to the youth-heavy audience of millions that tune into The X Factor every week, Grimshaw saw his breakfast audience lose 70,000 listeners to record an average of 5.77 million.
In the first quarter of this year, Grimshaw drew an average of 5.5 million listeners, the lowest breakfast audience Radio 1 has recorded since Sara Cox during her final three months on the job in 2003.In the first quarter of this year, Grimshaw drew an average of 5.5 million listeners, the lowest breakfast audience Radio 1 has recorded since Sara Cox during her final three months on the job in 2003.
The BBC has heavily pushed Grimshaw’s elevation to its flagship breakfast show three years ago – replacing Chris Moyles who recently landed the breakfast gig on Global’s Xfm rebrand Radio X – as a move designed to attract a more youthful audience to Radio 1’s increasingly ageing morning audience.The BBC has heavily pushed Grimshaw’s elevation to its flagship breakfast show three years ago – replacing Chris Moyles who recently landed the breakfast gig on Global’s Xfm rebrand Radio X – as a move designed to attract a more youthful audience to Radio 1’s increasingly ageing morning audience.
The X Factor effect may prove beneficial in the next set of official listening figures for Grimshaw as the ITV show only returned on 29 August.The X Factor effect may prove beneficial in the next set of official listening figures for Grimshaw as the ITV show only returned on 29 August.
The latest figures from official body Rajar only measure until 20 September, which is a limited part of The X Factor’s season before key elements such as the live shows and its biggest rating shows.The latest figures from official body Rajar only measure until 20 September, which is a limited part of The X Factor’s season before key elements such as the live shows and its biggest rating shows.
Overall, BBC Radio 1’s audience rose by 1.2% quarter on quarter to 10.56 million in the three months to 20 September.Overall, BBC Radio 1’s audience rose by 1.2% quarter on quarter to 10.56 million in the three months to 20 September.
Radio 1 focused on the station’s digital statistics, including the fact that it’s YouTube channel receives 1m views per day and that 85% of this audience are 13- to 34-year-olds.Radio 1 focused on the station’s digital statistics, including the fact that it’s YouTube channel receives 1m views per day and that 85% of this audience are 13- to 34-year-olds.
“I’m delighted to see Nick firmly established as the number one youth presenter in the country and that Radio 1’s strategy of ‘listen, watch, share’ is giving our young audience what they want, when they want it, on both a radio and a phone,” said Ben Cooper, controller of Radio 1 and digital sister station 1Xtra.“I’m delighted to see Nick firmly established as the number one youth presenter in the country and that Radio 1’s strategy of ‘listen, watch, share’ is giving our young audience what they want, when they want it, on both a radio and a phone,” said Ben Cooper, controller of Radio 1 and digital sister station 1Xtra.
Chris Evans BBC Radio 2 breakfast show lost 270,000 listeners, falling from 9.69 million to 9.42 million.Chris Evans BBC Radio 2 breakfast show lost 270,000 listeners, falling from 9.69 million to 9.42 million.
Overall, Radio 2 increased listeners by 1.6% quarter on quarter to 15.38 million, a third-quarter record for the station.Overall, Radio 2 increased listeners by 1.6% quarter on quarter to 15.38 million, a third-quarter record for the station.
Radio 4’s audience grew by 1.9% to 10.77 million, as breakfast listening of the Today programme rose marginally to 6.75 million.Radio 4’s audience grew by 1.9% to 10.77 million, as breakfast listening of the Today programme rose marginally to 6.75 million.
Radio 3 regained all of the 9% drop in listeners in the second quarter, reporting a 9.3% rise to 2.07 million.Radio 3 regained all of the 9% drop in listeners in the second quarter, reporting a 9.3% rise to 2.07 million.
Similarly, Radio 5 Live returned to growth with a 3.9% rise to 5.52 million.Similarly, Radio 5 Live returned to growth with a 3.9% rise to 5.52 million.