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Candy Crush maker King Digital bought by Activision Blizzard | Candy Crush maker King Digital bought by Activision Blizzard |
(35 minutes later) | |
US computer game company Activision Blizzard, which produces World of Warcraft and Call of Duty, is buying King Digital Entertainment, the creator of Candy Crush. | US computer game company Activision Blizzard, which produces World of Warcraft and Call of Duty, is buying King Digital Entertainment, the creator of Candy Crush. |
The deal is worth $5.9bn (£3.8bn). | The deal is worth $5.9bn (£3.8bn). |
Activision said in a statement the acquisition would make it a global leader in interactive entertainment across mobile, console and PC platforms. | |
The Call of Duty series is one of the world's best selling console games. | The Call of Duty series is one of the world's best selling console games. |
Candy Crush is among the most popular games on mobile devices. | Candy Crush is among the most popular games on mobile devices. |
Video game publishers are switching from the physical sale of games to digital growth as consumers move from consoles to playing on smartphones and tablets. | |
Activision Blizzard's chief executive Bobby Kotick told the Reuters news agency that the company wanted to broaden its reach and appeal to a larger demographic. | |
He said that 60% of King Digital Entertainment's players were female, and that no games console or hardware, besides a smartphone, was needed to access its games. |