Coca-Cola’s Christmas truck is visiting a city near you
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Version 0 of 1. Coca-Cola invented Christmas as we know it by taking the traditional robes of Saint Nicholas, a Dutch bishop who was kind to children, and turning him into a million-dollar marketing vehicle. Their next advertising gambit has actual wheels. Coca-Cola’s red truck, which has featured in the “Holidays are coming” Christmas advert for 20 years, is going on tour. Coca-Cola Christmas truck tour, which will kick off on a nationwide tour on 20 November, will be stopping at 46 locations up and down the country. Coca-Cola launched the tour on Twitter: “Are we coming to your town? RT to find out! When we hit 500 RTs we’ll reveal all 46 stops.” It is the first time the company has used social media to drum up support for the campaign in this way. Four hours after the tweet, fans were able to see the full list of locations, which includes the cities of Edinburgh, Glasgow, Cardiff, Liverpool, Manchester, London, Leeds, Reading, Sheffield, Bournemouth and Nottingham amongst others. On each stop, fans will have the chance to take pictures with the truck as it lights up and experience a snowy winter wonderland setting while enjoying a choice of Coca-Cola, Diet Coke, Coke Zero or Coke Life. A fleet of twinkling Coca-Cola trucks making their way across a snowy landscape has become a familiar Christmassy sight since Coca-Cola’s red truck first TV appearance in “The Holidays Are Coming” ad in November 1995. The campaign has been hugely successful since it launched. Coca-Cola’s Truck Tour website received nearly two million hits in 2014, whilst 50,000 official customer photos were taken across the tour’s 46 stops last year. The full list of destinations for the Coca-Cola truck can be found below: Inverness - 20 November Fraserburgh 21 November Perth - 22 November Edinburgh - 23 November Glasgow - 24 November Newquay - 24 November Tavistock - 25 November Gateshead - 26 November Paignton - 26 November Barnstaple - 27 November Middlesborough - 27 November Penrith - 28 November Yeovil - 28 November Morecambe - 29 November Weymouth - 29 November Newton - 1 December Colwyn Bay - 2 December Llanelli - 2 December Cardiff - 3 December Chester - 3 December Liverpool - 4 December Swindon - 4 December London O2 - 5 December Manchester - 5 December Wigan - 6 December London O2 - 6 December Great Yarmouth - 9 December Huddersfield - 9 December Bury St Edmunds - 10 December Leeds - 10 December Ripon - 11 December Watford - 11 December Bridlington - 12 December Reading - 12 December Gloucester - 13 December Sheffield - 13 December Bournemouth - 16 December Ripon - 11 December Watford - 11 December Bridlington - 12 December Reading - 12 December Gloucester - 13 December Sheffield - 13 December Bournemouth - 16 December Nottingham – 16th Dec Leicester – 17th Dec |