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ITV expected to announce The Voice deal this week ITV confirms The Voice deal
(about 3 hours later)
ITV is expected to finally officially announce that it has secured The Voice this week. ITV has confirmed that it has secured The Voice after the BBC gave up the battle for the show.
While it is considered an open secret that The Voice will go to ITV, the BBC gave up the battle to keep it earlier this month and director general Lord Hall recently appeared to confirm ITV as the winner, the UK’s biggest commercial broadcaster has refused to comment on the subject.
ITV has been hammering out the final details of a deal to air The Voice, which is made by production company Wall to Wall, with the global format owned by Big Brother creator John De Mol’s Talpa.ITV has been hammering out the final details of a deal to air The Voice, which is made by production company Wall to Wall, with the global format owned by Big Brother creator John De Mol’s Talpa.
The writing was on the wall for the BBC, which could not afford to get into a bidding war and has been criticised by the culture secretary, John Whittingdale, for The Voice stretching the definition of public service broadcasting.The writing was on the wall for the BBC, which could not afford to get into a bidding war and has been criticised by the culture secretary, John Whittingdale, for The Voice stretching the definition of public service broadcasting.
ITV had not managed to sign a deal by the time of its all-star programming launch at the London Palladium on Thursday, arguably an opportune moment to announce its high-rating catch to advertisers even though it will not air until 2017.
In some ways this would have been a welcome situation as it mothballed any discussion over whether it should be announced.In some ways this would have been a welcome situation as it mothballed any discussion over whether it should be announced.
To do so would surely have jeopardised Simon Cowell’s rare appearance at the event to promote The X Factor to the 2,000-plus strong audience of advertisers and media buyers.To do so would surely have jeopardised Simon Cowell’s rare appearance at the event to promote The X Factor to the 2,000-plus strong audience of advertisers and media buyers.
At the event Cowell interjected at the end of an on-stage promotional session with fellow judge Nick Grimshaw and co-presenters Olly Murs and Caroline Flack.At the event Cowell interjected at the end of an on-stage promotional session with fellow judge Nick Grimshaw and co-presenters Olly Murs and Caroline Flack.
At the end of light question-and-answer session, led by Bradley Walsh, Cowell intervened to ask to say a few words direct to the audience.At the end of light question-and-answer session, led by Bradley Walsh, Cowell intervened to ask to say a few words direct to the audience.
He thanked the crowd of big spending advertising executives for supporting The X Factor over the years, a possibly telling moment given that come 2017 his show will face direct competition from The Voice for advertising spend.He thanked the crowd of big spending advertising executives for supporting The X Factor over the years, a possibly telling moment given that come 2017 his show will face direct competition from The Voice for advertising spend.
That is, of course, assuming that ITV will renew its contracts with Cowell for The X Factor and Britain’s Got Talent when they come up for negotiation next year.That is, of course, assuming that ITV will renew its contracts with Cowell for The X Factor and Britain’s Got Talent when they come up for negotiation next year.
Most observers believe ITV will hold onto the slightly struggling X Factor, one of the biggest shows on commercial TV, in order to stack its TV schedule with entertainment hits all year round.Most observers believe ITV will hold onto the slightly struggling X Factor, one of the biggest shows on commercial TV, in order to stack its TV schedule with entertainment hits all year round.
Cowell has the still top-rating BGT with which to counter ITV, which will look to strike a more advantageous deal using The Voice as leverage.Cowell has the still top-rating BGT with which to counter ITV, which will look to strike a more advantageous deal using The Voice as leverage.
ITV is expected to schedule The Voice to air in January or February, the same as the BBC currently does, and follow it with Britain’s Got Talent, X Factor and I’m a Celebrity... Get Me Out Of Here throughout the year.ITV is expected to schedule The Voice to air in January or February, the same as the BBC currently does, and follow it with Britain’s Got Talent, X Factor and I’m a Celebrity... Get Me Out Of Here throughout the year.