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Shine on: Why Colombian men like to get their nails done | Shine on: Why Colombian men like to get their nails done |
(about 7 hours later) | |
A group of men serving sentences for corruption and financial misconduct in a Bogota prison had a manicurist visit them in their cells to get their nails done. | A group of men serving sentences for corruption and financial misconduct in a Bogota prison had a manicurist visit them in their cells to get their nails done. |
The little luxury the inmates treated themselves caused anger in Colombia when it was revealed in September. | The little luxury the inmates treated themselves caused anger in Colombia when it was revealed in September. |
People asked why the prisoners were allowed access to special privileges. | People asked why the prisoners were allowed access to special privileges. |
However, no-one seemed surprised by the fact that a group of men would want to have a manicure. | |
That is because here in Colombia it is not unusual for men to "get their hands done". | That is because here in Colombia it is not unusual for men to "get their hands done". |
The first time I noticed this trend was at a conference hosted by the Colombian Armed Forces' Retired Officers Association. | The first time I noticed this trend was at a conference hosted by the Colombian Armed Forces' Retired Officers Association. |
Wherever I looked, I saw hands with shiny, perfectly polished nails - many of them covered by a subtle varnish. | Wherever I looked, I saw hands with shiny, perfectly polished nails - many of them covered by a subtle varnish. |
There was hardly a hand in the room which had not been improved by a manicure. | There was hardly a hand in the room which had not been improved by a manicure. |
Male grooming | Male grooming |
Ever since, I have kept looking at Colombian men's hands to try to confirm if it was more than just coincidence. | Ever since, I have kept looking at Colombian men's hands to try to confirm if it was more than just coincidence. |
Well, it turns out that my first impression has been backed up by a survey conducted by the e-commerce website Groupon. | Well, it turns out that my first impression has been backed up by a survey conducted by the e-commerce website Groupon. |
It suggests that Colombian men are much more likely than any of their regional neighbours to get their hands and/or feet done. | It suggests that Colombian men are much more likely than any of their regional neighbours to get their hands and/or feet done. |
According to the survey, more than 27% of Colombians get manicures, while only 14% of Brazilians, 11% of Mexicans, 9% of Argentines and 5% of Chileans are likely to do so. | According to the survey, more than 27% of Colombians get manicures, while only 14% of Brazilians, 11% of Mexicans, 9% of Argentines and 5% of Chileans are likely to do so. |
Fabian Ojeda of the men's grooming salon La Barberia in Bogota, is not surprised by the figures. | Fabian Ojeda of the men's grooming salon La Barberia in Bogota, is not surprised by the figures. |
"Unlike in other places in Latin America and the world, here it is very common," he tells me of Colombian men's penchant for manicures. | "Unlike in other places in Latin America and the world, here it is very common," he tells me of Colombian men's penchant for manicures. |
He says that on average, out of the 50 men who will visit Las Barberia to get their hair cut, 15 will also get a manicure. | He says that on average, out of the 50 men who will visit Las Barberia to get their hair cut, 15 will also get a manicure. |
And that, he says, does not include the men whose sole purpose in visiting La Barberia is to get their nails done. | And that, he says, does not include the men whose sole purpose in visiting La Barberia is to get their nails done. |
While Mr Ojeda's clients are mostly well off, he says the practice is not limited to any particular socio-economic group. | While Mr Ojeda's clients are mostly well off, he says the practice is not limited to any particular socio-economic group. |
Generational treat | Generational treat |
Juan Carlos Castro is the director of the Cosmetics and Grooming Chamber of the National Association of Businesses of Colombia. | Juan Carlos Castro is the director of the Cosmetics and Grooming Chamber of the National Association of Businesses of Colombia. |
He says he believes it is a Colombian cultural phenomenon. A few months ago he was in Paris, attending an international cosmetics fair. | He says he believes it is a Colombian cultural phenomenon. A few months ago he was in Paris, attending an international cosmetics fair. |
When he mentioned male manicures to delegates from other countries, they found the concept strange. | When he mentioned male manicures to delegates from other countries, they found the concept strange. |
But Mr Castro has grown up with it. | But Mr Castro has grown up with it. |
His father used to be in the military and is fond of manicures. | His father used to be in the military and is fond of manicures. |
He still does get his nails done, even now that he is 80. | He still does get his nails done, even now that he is 80. |
"It shows rank, somehow, in the armed forces," Mr Castro explains. | "It shows rank, somehow, in the armed forces," Mr Castro explains. |
His grandfather also did it, he recalls. | His grandfather also did it, he recalls. |
Allure | Allure |
Luis Alfonso Parra owns one of the largest nail varnish factories in Colombia; he sells a million bottles per month. | Luis Alfonso Parra owns one of the largest nail varnish factories in Colombia; he sells a million bottles per month. |
He reckons Colombian men get their hands manicured for one obvious reason: "Women look at your shoes, your suit or shirt and your nails." | He reckons Colombian men get their hands manicured for one obvious reason: "Women look at your shoes, your suit or shirt and your nails." |
He sells three products for men: base (to strengthen the nails), tone (in a light pink colour) and gloss (to give them shine). | He sells three products for men: base (to strengthen the nails), tone (in a light pink colour) and gloss (to give them shine). |
Products specifically made for men represent 10-15% of his production. | Products specifically made for men represent 10-15% of his production. |
But he says, men will not apply his products at home. | But he says, men will not apply his products at home. |
They much prefer to go to a hairdresser or a grooming salon to get their nails cut, filed, polished and varnished. | They much prefer to go to a hairdresser or a grooming salon to get their nails cut, filed, polished and varnished. |
Mr Ojeda says that prices can vary from anything between 15,000 pesos ($4.50; £3.00) to 40,000 pesos, making it an accessible treat to most Colombian men. | Mr Ojeda says that prices can vary from anything between 15,000 pesos ($4.50; £3.00) to 40,000 pesos, making it an accessible treat to most Colombian men. |
"You will find men getting their hands manicured in upmarket grooming salons but also in any corner hairdresser," he says. | "You will find men getting their hands manicured in upmarket grooming salons but also in any corner hairdresser," he says. |
And I can attest to the fact that I have seen Colombians from many backgrounds and in many occupations who boast the tell-tale shiny nails. | And I can attest to the fact that I have seen Colombians from many backgrounds and in many occupations who boast the tell-tale shiny nails. |
From bankers to policemen in the middle of the jungle and even demobilised Farc rebels. | From bankers to policemen in the middle of the jungle and even demobilised Farc rebels. |
It is a habit that almost everyone seems to have embraced. | It is a habit that almost everyone seems to have embraced. |
Just not this correspondent, or at least not yet. | Just not this correspondent, or at least not yet. |
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