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Tunnock's boycott called for by Scottish nationalists after teacakes get British branding | Tunnock's boycott called for by Scottish nationalists after teacakes get British branding |
(35 minutes later) | |
Scottish nationalists are calling for a boycott of Tunnock's after the brand abandoned its Scottish lion south of the border in a effort to seem more British. | Scottish nationalists are calling for a boycott of Tunnock's after the brand abandoned its Scottish lion south of the border in a effort to seem more British. |
The Scottish lion, known as the lion rampart, has disappeared from the Tunnock billboards in the London underground, replaced with a sign billing the snack as "Tunnock's Great British teacake". | The Scottish lion, known as the lion rampart, has disappeared from the Tunnock billboards in the London underground, replaced with a sign billing the snack as "Tunnock's Great British teacake". |
The Great British reference was a deliberate shift in the brand's marketing, according to Boyd Tunnock, managing director of the legacy Scottish brand. | |
“You’ve got the Great British Bake Off and things like that these days. We could have said Scottish but you’re then promoting Scotland. We’re British," he told Scotland's Daily Record. | “You’ve got the Great British Bake Off and things like that these days. We could have said Scottish but you’re then promoting Scotland. We’re British," he told Scotland's Daily Record. |
Tunnock said that it was the first time the teacake had appeared in advertising in the underground. | Tunnock said that it was the first time the teacake had appeared in advertising in the underground. |
"Down south, people wouldn’t know it as Scottish. We’ve had caramel wafers advertised on the London Underground but I think that was the first time for teacakes," he said. | "Down south, people wouldn’t know it as Scottish. We’ve had caramel wafers advertised on the London Underground but I think that was the first time for teacakes," he said. |
However the teacake will not be branded British north of the border, he said. | However the teacake will not be branded British north of the border, he said. |
A campaign calling for people to boycott Tunnock has started on Twitter. On Facebook, Tunnocks has been added to a group called "Boycott the companies that scared Scotland". | A campaign calling for people to boycott Tunnock has started on Twitter. On Facebook, Tunnocks has been added to a group called "Boycott the companies that scared Scotland". |
But not everyone agreed. Blair McDougall, who campaigned for Scots to say no to Independence as head of the Better Together campaign, said that a Scottish business doing well overseas should be celebrated. | But not everyone agreed. Blair McDougall, who campaigned for Scots to say no to Independence as head of the Better Together campaign, said that a Scottish business doing well overseas should be celebrated. |
Tunnock's teacakes were a talking point during the 2014 Commonwealth Games, when dancing teacakes in the opening ceremony helped to drive profits up 17 per cent in the year to February 2015. | Tunnock's teacakes were a talking point during the 2014 Commonwealth Games, when dancing teacakes in the opening ceremony helped to drive profits up 17 per cent in the year to February 2015. |
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