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You can find the current article at its original source at http://www.theguardian.com/media/2016/jan/28/christopher-eccleston-alzheimers-research-advert
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| Watch Christopher Eccleston in an Alzheimer’s Research UK ad - Ad break | |
| (1 day later) | |
| Heineken: ‘I Need A Hero’ (starts at 00:06) - Italy | Heineken: ‘I Need A Hero’ (starts at 00:06) - Italy |
| This Italian advert is very candid about some men’s inability to curtail their appetite for beer and has women using the medium of song to express their disenchantment. If this didn’t have the courage of its convictions, it might be directing punters towards a low-alcohol variant but it means what it says and the real ‘hero’ of the commercial is the guy at the end who recognises he’s had enough. Agency: Publicis ItaliaDirector: Nicolai Fuglsig | This Italian advert is very candid about some men’s inability to curtail their appetite for beer and has women using the medium of song to express their disenchantment. If this didn’t have the courage of its convictions, it might be directing punters towards a low-alcohol variant but it means what it says and the real ‘hero’ of the commercial is the guy at the end who recognises he’s had enough. Agency: Publicis ItaliaDirector: Nicolai Fuglsig |
| Nissan Navara: ‘Demolition’ (starts at 01:08) - France | Nissan Navara: ‘Demolition’ (starts at 01:08) - France |
| How tough are these vehicles? Tough enough to practically demolish an entire building, according to this French advert. It actually manages to make it all look quite plausible and there’s a neat twist at the end when you discover the purpose of the architectural modifications.Agency: TBWA\G1Director: Tristan Patterson | How tough are these vehicles? Tough enough to practically demolish an entire building, according to this French advert. It actually manages to make it all look quite plausible and there’s a neat twist at the end when you discover the purpose of the architectural modifications.Agency: TBWA\G1Director: Tristan Patterson |
| Tiger Beer: ‘Wok’ (starts at 02:23) - Australia | Tiger Beer: ‘Wok’ (starts at 02:23) - Australia |
| Feeling peckish? Tiger Beer’s vivid ode to the wok is designed to have you hankering for street food as the brand celebrates Asian cuisine and its cooking vessel of choice. “Forged in fire to bathe in flame”, the wok is granted almost mythological status by the capable delivered script. The wok becomes the bastion of tradition... as vital to the recipe as any ingredient and when hungry citizens begin to flood Asia’s streets and marketplaces at night, these cooks bring the heat.Agency: Droga 5 (Sydney)Director: SEGA | Feeling peckish? Tiger Beer’s vivid ode to the wok is designed to have you hankering for street food as the brand celebrates Asian cuisine and its cooking vessel of choice. “Forged in fire to bathe in flame”, the wok is granted almost mythological status by the capable delivered script. The wok becomes the bastion of tradition... as vital to the recipe as any ingredient and when hungry citizens begin to flood Asia’s streets and marketplaces at night, these cooks bring the heat.Agency: Droga 5 (Sydney)Director: SEGA |
| Durex: ‘Rose Field’ (starts at 03:26) - UK | Durex: ‘Rose Field’ (starts at 03:26) - UK |
| Durex’s upfront approach to sexual intimacy suits a company which aims to make money from persuading us to protect ourselves when getting amorous, and their tongue-in-cheek Valentine’s Day message is completely consistent with their core proposition. It says it’s attacking romantic clichés rather than romance itself but, with the corporatised entity that 14 February has become, it’s hard to have a go at one without the giving the other a good kicking too and Durex’s promotion of lust rather than love does it rather well.Agency: Havas LondonDirector: Wilfrid Brimo | Durex’s upfront approach to sexual intimacy suits a company which aims to make money from persuading us to protect ourselves when getting amorous, and their tongue-in-cheek Valentine’s Day message is completely consistent with their core proposition. It says it’s attacking romantic clichés rather than romance itself but, with the corporatised entity that 14 February has become, it’s hard to have a go at one without the giving the other a good kicking too and Durex’s promotion of lust rather than love does it rather well.Agency: Havas LondonDirector: Wilfrid Brimo |
| Ireland: ‘Wander Through Time’ (starts at 04:01) - UK | Ireland: ‘Wander Through Time’ (starts at 04:01) - UK |
| When it comes to selling holidays, it isn’t easy to make the case for a rain-sodden island but director Stevie Russell has turned this minute-long promotion of Ireland’s attractions into an enticing glimpse of the country’s mystical past. A few horror movie tropes are invoked as he successfully depicts the magical wondrousness of his home country.Agency: PublicisDirector: Stevie Russell | When it comes to selling holidays, it isn’t easy to make the case for a rain-sodden island but director Stevie Russell has turned this minute-long promotion of Ireland’s attractions into an enticing glimpse of the country’s mystical past. A few horror movie tropes are invoked as he successfully depicts the magical wondrousness of his home country.Agency: PublicisDirector: Stevie Russell |
| Alzheimer’s Research UK: ‘Share the Orange’ (starts at 05:04) - UK | |
| Christopher Eccleston is an excellent choice to front this appeal on behalf of the charity Alzheimer’s Research UK. His sincerity informs the spot, doing justice to what is a simple but extremely effective concept. We shouldn’t accept that dementia is part of ageing, we’re told – it’s a disease we can conquer; and the use of an orange to illustrate his commentary proves very powerful indeed.Agency: AIS LondonDirector: Magdalena Osinska Jason Stone is the editor of David Reviews |
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