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You can find the current article at its original source at http://www.theguardian.com/media/2016/feb/01/the-tab-graduates-national-site-students
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| Version 1 | Version 2 |
|---|---|
| The Tab to target graduates with new national site | The Tab to target graduates with new national site |
| (7 months later) | |
| Student news network the Tab is to target graduates with a new national site launching on Wednesday. | Student news network the Tab is to target graduates with a new national site launching on Wednesday. |
| The Tab’s national site will combine contributions from its thousands of unpaid student contributors with articles written by full time editorial staff. | The Tab’s national site will combine contributions from its thousands of unpaid student contributors with articles written by full time editorial staff. |
| The organisation has appointed former London Evening Standard journalist Phoebe Luckhurst as the new outlet’s editor, and given two Tab writers full time positions to create content for the site. | The organisation has appointed former London Evening Standard journalist Phoebe Luckhurst as the new outlet’s editor, and given two Tab writers full time positions to create content for the site. |
| For the first time, it is also offering a cash incentive to contributing writers, and is trialling a “prize” scheme for those who get large numbers of article views or shares on social media with cash payouts of between £35 and £700. | For the first time, it is also offering a cash incentive to contributing writers, and is trialling a “prize” scheme for those who get large numbers of article views or shares on social media with cash payouts of between £35 and £700. |
| The Tab started as a Cambridge University student site in 2009 but has expanded across UK campuses to claim 3 million unique browsers a month. In November it announced a £3m funding round designed to help it move into the US, where it says it has built an audience of 1 million across around 25 campuses, with plans for more localised operations. | The Tab started as a Cambridge University student site in 2009 but has expanded across UK campuses to claim 3 million unique browsers a month. In November it announced a £3m funding round designed to help it move into the US, where it says it has built an audience of 1 million across around 25 campuses, with plans for more localised operations. |
| The Tab has faced criticism for publishing stories that were not adequately fact checked, most notably an inaccurate story in 2009 about Lizo Mzimba for which it had to apologise. It has come under fire for a brash tone that in its early days included a feature called “Tab Totty” inspired by page 3. However, stories provided by its contributors have regularly been picked up by national news outlets. | The Tab has faced criticism for publishing stories that were not adequately fact checked, most notably an inaccurate story in 2009 about Lizo Mzimba for which it had to apologise. It has come under fire for a brash tone that in its early days included a feature called “Tab Totty” inspired by page 3. However, stories provided by its contributors have regularly been picked up by national news outlets. |
| New York-based executive editor Joshi Herrmann said the aim was initially to target people who had read the Tab at university but had now left, with many having moved to London. | New York-based executive editor Joshi Herrmann said the aim was initially to target people who had read the Tab at university but had now left, with many having moved to London. |
| “What we are essentially adding in is the layer of commissioning and writing centrally that can supplement what we do,” he said. | “What we are essentially adding in is the layer of commissioning and writing centrally that can supplement what we do,” he said. |
| “Our initial aim is to go to people who used to read us at uni in the UK. There are a hell of a lot of grads in the UK who read the Tab pretty regularly. We want to create a website that will interest them, which they can read loyally again, which also has the best stuff from our student network. | “Our initial aim is to go to people who used to read us at uni in the UK. There are a hell of a lot of grads in the UK who read the Tab pretty regularly. We want to create a website that will interest them, which they can read loyally again, which also has the best stuff from our student network. |
| “It’s people who used to read the Tab regularly, and we think there are a lot of those in London in particular.” | “It’s people who used to read the Tab regularly, and we think there are a lot of those in London in particular.” |