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EasyFoodstore, Easyjet for food, opens selling 76 basic foodstuffs for 25p each EasyFoodstore, Easyjet for food, opens selling 76 basic foodstuffs for 25p each
(7 months later)
Easyjet founder Sir Stelios Haji-Ioannou has set his sights on discount grocers with the opening of a trial easyFoodstore shop in North London.Easyjet founder Sir Stelios Haji-Ioannou has set his sights on discount grocers with the opening of a trial easyFoodstore shop in North London.
All of the 76 products at the store on Park Royal West, just off the North Circular Road, are on sale for 25p each for the whole of February.All of the 76 products at the store on Park Royal West, just off the North Circular Road, are on sale for 25p each for the whole of February.
A full list of products is available online and below.A full list of products is available online and below.
“This is another way the easy brand can serve the less well-off. Given my experience in distributing food for free in Greece and Cyprus, this is a more commercial attempt to sell basic food for 25p per item to those less well-off in the Park Royal area," Sir Stelios said.“This is another way the easy brand can serve the less well-off. Given my experience in distributing food for free in Greece and Cyprus, this is a more commercial attempt to sell basic food for 25p per item to those less well-off in the Park Royal area," Sir Stelios said.
The range includes everything from chicken curry to fairy cakes. The low price theoretically means a shopper could buy everything on offer there for less than £20.The range includes everything from chicken curry to fairy cakes. The low price theoretically means a shopper could buy everything on offer there for less than £20.
Pictures of shoppers at the easyFoodstore have already appeared online, showing no frills industrial shelving in the trademark Easyjet orange and Best-in basic products stacked in bulk.Pictures of shoppers at the easyFoodstore have already appeared online, showing no frills industrial shelving in the trademark Easyjet orange and Best-in basic products stacked in bulk.
The shop is reportedly already doing brisk trade.The shop is reportedly already doing brisk trade.
It follows Sir Stelios’ failed attempts to open a shop in Croydon. Planning permission for the store was denied in 2012, but it was instead used as a testing ground for products and customers.It follows Sir Stelios’ failed attempts to open a shop in Croydon. Planning permission for the store was denied in 2012, but it was instead used as a testing ground for products and customers.
Sir Stelios’s has said he thinks there is a gap in the grocery market to target customers who want food at lower prices even than those offered by German discount stores Lidl and Aldi, which have taken a bite out of bigger supermarkets’ profits.Sir Stelios’s has said he thinks there is a gap in the grocery market to target customers who want food at lower prices even than those offered by German discount stores Lidl and Aldi, which have taken a bite out of bigger supermarkets’ profits.
He was inspired to do so after noticing the prevalence of food banks.He was inspired to do so after noticing the prevalence of food banks.
But Sir Stelios still expects to make a profit from the basic items, which come from Euro Shopper, a brand of the Dutch non-profit buying alliance AMS. But Sir Stelios still expects to make a profit from the basic items, which come from Euro Shopper, a brand of the Dutch non-profit buying alliance AMS. 
Tea GroundTea Ground
CoffeeCoffee
Chicken CurryChicken Curry
SugarSugar
OrangeadeOrangeade
Pasta Mushroom SaucePasta Mushroom Sauce
DigestivesDigestives
Chick PeasChick Peas
Sardines and SauceSardines and Sauce
Cream CrackersCream Crackers
Pasta SaucePasta Sauce
FlourFlour
Tomato KetchupTomato Ketchup
Variety Pack CerealVariety Pack Cereal
PotatoesPotatoes
Jaffa CakesJaffa Cakes
Fruit PastillesFruit Pastilles
Sardines in OilSardines in Oil
Strawberry JamStrawberry Jam
Prawn CrackerPrawn Cracker
Onion RingsOnion Rings
Peach SlicesPeach Slices
Mixed VegetablesMixed Vegetables
Brown SauceBrown Sauce
Cut Green BeansCut Green Beans
American FriesAmerican Fries
Mini Cheese ThinsMini Cheese Thins
Garden PeasGarden Peas
Pineapple PiecesPineapple Pieces
Salted PopcornSalted Popcorn
Chopped TomatoesChopped Tomatoes
Spaghetti HoopsSpaghetti Hoops
Nice BiscuitsNice Biscuits
Baked BeansBaked Beans
SpaghettiSpaghetti
Milk ChocolateMilk Chocolate
Tuna FlakesTuna Flakes
Ravioli PetitRavioli Petit
PainsPains
Variety CrispsVariety Crisps
MayonnaiseMayonnaise
ShortbreadShortbread
Noodle SnackNoodle Snack
Chicken PizzaChicken Pizza
Bombay MixBombay Mix
Noodle Snack CurryNoodle Snack Curry
Vegetable OilVegetable Oil
PoppadomsPoppadoms
Tomato SoupTomato Soup
WaterWater
Red Kidney BeansRed Kidney Beans
Vegetable SoupVegetable Soup
Energy DrinkEnergy Drink
Salt & Vinegar SticksSalt & Vinegar Sticks
Chicken SoupChicken Soup
Orange JuiceOrange Juice
MushroomsMushrooms
Rice Long GrainRice Long Grain
LemonadeLemonade
Wine gumsWine gums
Fusili TwistsFusili Twists
Carrots HazelnutCarrots Hazelnut
ChocolateChocolate
Penne PastaPenne Pasta
Choc-Chip CookiesChoc-Chip Cookies
Pitta breadPitta bread
Table SaltTable Salt
Chilli con carneChilli con carne
Fairy cakesFairy cakes
Jelly BabiesJelly Babies
Tomato PureeTomato Puree
Mini ShortbreadMini Shortbread
Sweet CornSweet Corn
Apple JuiceApple Juice
Ginger NutsGinger Nuts
Button MushroomsButton Mushrooms
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