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| Version 1 | Version 2 |
|---|---|
| Apple dethrones Google parent Alphabet to become world’s biggest company, again | Apple dethrones Google parent Alphabet to become world’s biggest company, again |
| (2 days later) | |
| That didn’t last long. | That didn’t last long. |
| On Monday, Google’s parent company Alphabet leapfrogged Apple to become the biggest company in the world after its latest set of financial results beat expectations. | On Monday, Google’s parent company Alphabet leapfrogged Apple to become the biggest company in the world after its latest set of financial results beat expectations. |
| Days later, and Apple has reclaimed the top spot. Apple shares have risen since Monday and are now trading up $0.55 at $96.38, while Alphabet shares have lost some ground. | Days later, and Apple has reclaimed the top spot. Apple shares have risen since Monday and are now trading up $0.55 at $96.38, while Alphabet shares have lost some ground. |
| That means Apple’s market capitalisation, or the value of all of its shares added together, comes in at $534 billion, beating Alphabet’s $508 billion. | That means Apple’s market capitalisation, or the value of all of its shares added together, comes in at $534 billion, beating Alphabet’s $508 billion. |
| Richard Windsor, an independent analyst at Radio Free Mobile, said that Apple is in a stronger position because Google is growing increasingly dependent on Apple for revenue. | Richard Windsor, an independent analyst at Radio Free Mobile, said that Apple is in a stronger position because Google is growing increasingly dependent on Apple for revenue. |
| “Apple has been taking as many steps as it dares to remove Google from its ecosystem,” Windsor said. | “Apple has been taking as many steps as it dares to remove Google from its ecosystem,” Windsor said. |
| Apple Maps and ad-blockers are part of Apple’s attempt to take on Google by competing with its apps and blocking ads that make Google money. | Apple Maps and ad-blockers are part of Apple’s attempt to take on Google by competing with its apps and blocking ads that make Google money. |
| “If Apple ever gets into a position where it can safely boot Google from its ecosystem, it is very likely to do so,” he added. | “If Apple ever gets into a position where it can safely boot Google from its ecosystem, it is very likely to do so,” he added. |
| Windsor said the effect on Google would be a $13bn hit to annual revenues and a collapse in its valuation. | Windsor said the effect on Google would be a $13bn hit to annual revenues and a collapse in its valuation. |
| If that happened, Apple would sit quite comfortably at the top of the tree for a while to come. | If that happened, Apple would sit quite comfortably at the top of the tree for a while to come. |