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Beyonce launches Formation tour in Sunderland | Beyonce launches Formation tour in Sunderland |
(about 1 hour later) | |
Popstar Beyonce will launch the European leg of her world tour at Sunderland's Stadium of Light. | Popstar Beyonce will launch the European leg of her world tour at Sunderland's Stadium of Light. |
It will be the third time the singer, who on Sunday performed at the Super Bowl 50 half-time show, has appeared in the north east of England. | It will be the third time the singer, who on Sunday performed at the Super Bowl 50 half-time show, has appeared in the north east of England. |
Sunderland commercial director Gary Hutchinson said the Formation show on 28 June will be the "biggest concert" held at the stadium. | Sunderland commercial director Gary Hutchinson said the Formation show on 28 June will be the "biggest concert" held at the stadium. |
Previous performers include Take That, Bruce Springsteen and Oasis. | Previous performers include Take That, Bruce Springsteen and Oasis. |
Mr Hutchinson said: "We can't wait to welcome her to the city and the stadium." | Mr Hutchinson said: "We can't wait to welcome her to the city and the stadium." |
Beyonce previously performed in the North East when she visited Newcastle for her I Am tour in 2009 and her Dangerously in Love Tour in 2003. | Beyonce previously performed in the North East when she visited Newcastle for her I Am tour in 2009 and her Dangerously in Love Tour in 2003. |
Rob Jewitt, a senior lecturer in media and culture at the University of Sunderland, said a Beyonce show will be a huge boost to the city. | |
He said: "She is one the world's biggest acts right now, the queen of pop. She is more than just a singer, she is iconic and one of the most relevant performers in the world who galvanises people's opinions. | |
"Her concert is causing a lot of excitement, I'm sure it will be a sell out, we will be the first city in the UK to see her new show. | |
"The Stadium of Light has proven it can host big acts before so Beyonce should enjoy her time there. | |
"Hopefully she will put a smile on the faces of the people in the stadium - with the city's football going the way it is, we could all use a lift." |