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| Version 0 | Version 1 |
|---|---|
| Daily Mirror publisher to launch 'New Day' newspaper | Daily Mirror publisher to launch 'New Day' newspaper |
| (35 minutes later) | |
| The publisher of the Daily Mirror will launch a new UK newspaper called 'The New Day' on 29 February. | The publisher of the Daily Mirror will launch a new UK newspaper called 'The New Day' on 29 February. |
| Trinity Mirror hopes the 40-page paper will "arrest the decline" in newspaper readership, chief executive Simon Fox told the BBC. | Trinity Mirror hopes the 40-page paper will "arrest the decline" in newspaper readership, chief executive Simon Fox told the BBC. |
| It is the first new national newspaper to launch in the UK for 30 years. | It is the first new national newspaper to launch in the UK for 30 years. |
| Earlier this month it was announced that the Independent and Independent on Sunday newspapers would become online newspapers only. | Earlier this month it was announced that the Independent and Independent on Sunday newspapers would become online newspapers only. |
| The last print edition of the Independent will be published on Saturday 26 March, while the last Independent on Sunday will be on 20 March. | The last print edition of the Independent will be published on Saturday 26 March, while the last Independent on Sunday will be on 20 March. |
| Readership decline | Readership decline |
| Simon Fox, chief executive of Trinity Mirror, told the BBC: "Half a million readers each year choose not to buy a newspaper and we don't think it has to be like that if the product is right." | Simon Fox, chief executive of Trinity Mirror, told the BBC: "Half a million readers each year choose not to buy a newspaper and we don't think it has to be like that if the product is right." |
| "We have started with a clean sheet of paper. We very much hope we will be able to arrest some of the readership decline." | "We have started with a clean sheet of paper. We very much hope we will be able to arrest some of the readership decline." |
| The New Day will be available for free at 40,000 retailers on the launch day, followed by a two-week trial at 25p. | The New Day will be available for free at 40,000 retailers on the launch day, followed by a two-week trial at 25p. |
| After that the paper, which is separate to the Daily Mirror, will sell for 50p. | |
| Reports had suggested the new paper would be a bid to replicate the success of the i, which the Independent is to sell to Johnston Press for £24m. | Reports had suggested the new paper would be a bid to replicate the success of the i, which the Independent is to sell to Johnston Press for £24m. |
| But unlike the i, which is a light version of the Independent, The New Day will be a standalone title. | But unlike the i, which is a light version of the Independent, The New Day will be a standalone title. |
| Mr Fox said: "This is a completely new newspaper. It's not a 'Mirror light' in any way." | Mr Fox said: "This is a completely new newspaper. It's not a 'Mirror light' in any way." |