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Indian carmaker rebrands hatchback as Tiago after original name Zica went viral Indian carmaker rebrands hatchback as Tiago after original name Zica went viral
(6 months later)
India’s biggest carmaker Tata Motors has announced the renaming of its new hatchback Tiago, changing it from the initial Zica after an outbreak of the identical-sounding Zika virus.India’s biggest carmaker Tata Motors has announced the renaming of its new hatchback Tiago, changing it from the initial Zica after an outbreak of the identical-sounding Zika virus.
Related: Saying Tata to Zica: when brand names go wrong | Arwa Mahdawi
Tata Motors had earlier this month said it would rename its new car after the mosquito-borne Zika virus spread rapidly through Latin America, where it has been blamed for a surge in brain-damaged babies.Tata Motors had earlier this month said it would rename its new car after the mosquito-borne Zika virus spread rapidly through Latin America, where it has been blamed for a surge in brain-damaged babies.
“After an exhilarating FantasticoNameHunt, we are proud to present the rechristened Tiago from Tata Motors!” the company said on Twitter.“After an exhilarating FantasticoNameHunt, we are proud to present the rechristened Tiago from Tata Motors!” the company said on Twitter.
It said more than 37,000 suggestions had been submitted for a new name in a global crowd-sourcing campaign.It said more than 37,000 suggestions had been submitted for a new name in a global crowd-sourcing campaign.
“Tiago became the chosen name from the final three entries – Tiago, Civet and Adore that were opened up for the audience voting,” it said in a statement, according to the Press Trust of India (PTI).“Tiago became the chosen name from the final three entries – Tiago, Civet and Adore that were opened up for the audience voting,” it said in a statement, according to the Press Trust of India (PTI).
The firm is working towards the market launch of Tiago by March end, PTI reported, citing the statement.The firm is working towards the market launch of Tiago by March end, PTI reported, citing the statement.
Tata Motors had been heavily promoting the small Zica – whose name stood for “zippy car” – with a marketing campaign starring Barcelona footballer Lionel Messi.Tata Motors had been heavily promoting the small Zica – whose name stood for “zippy car” – with a marketing campaign starring Barcelona footballer Lionel Messi.
The car, aimed at young people, was showcased at India’s popular Auto Expo 2016 in New Delhi earlier in February.The car, aimed at young people, was showcased at India’s popular Auto Expo 2016 in New Delhi earlier in February.