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Fall in election advertising spending | Fall in election advertising spending |
(4 months later) | |
The amount spent on advertising by political parties went down in May's general election campaign compared with previous years, the Electoral Commission says. | The amount spent on advertising by political parties went down in May's general election campaign compared with previous years, the Electoral Commission says. |
But the regulator said spending on market research and "unsolicited material" for voters went up. | But the regulator said spending on market research and "unsolicited material" for voters went up. |
It said the changes might be down to a move away from traditional campaigning to a more targeted, online approach. | It said the changes might be down to a move away from traditional campaigning to a more targeted, online approach. |
General levels of spending were similar to the 2010 general election. | General levels of spending were similar to the 2010 general election. |
In its campaign spending report for the 2015 general election, the commission said spending on advertising was £6.9m, compared with £9.2m in 2010, with the amount spent on campaign broadcasts down from £1.5m to £806,000. | In its campaign spending report for the 2015 general election, the commission said spending on advertising was £6.9m, compared with £9.2m in 2010, with the amount spent on campaign broadcasts down from £1.5m to £806,000. |
At the same time, market research spending went up from £1.8m to £7.6m with unsolicited material up from £12.4m to £15m. | At the same time, market research spending went up from £1.8m to £7.6m with unsolicited material up from £12.4m to £15m. |
The commission also called for new powers to regulate spending at elections. | The commission also called for new powers to regulate spending at elections. |
Its director of party and election finance Bob Posner said: "The law currently stops short of giving the commission the power to enforce candidates' spending rules and only the police can investigate if there's a problem. | Its director of party and election finance Bob Posner said: "The law currently stops short of giving the commission the power to enforce candidates' spending rules and only the police can investigate if there's a problem. |
"It's time to end that anomaly and give us the power to investigate and sanction. |
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