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| Cadbury scraps Time Out bar replacing snack with slimline wafer | Cadbury scraps Time Out bar replacing snack with slimline wafer |
| (35 minutes later) | |
| Cadbury has confirmed will stop making its iconic Time Out bars after the rippled chocolate treat was considered “unpopular” by the company. | |
| The chocolate giant confirmed once stocks run out of the wafer it will no longer be continued. | The chocolate giant confirmed once stocks run out of the wafer it will no longer be continued. |
| However, a new alternative has been offered for fans of the snack in the form of a single-finger version called the Time Out Wafer. | However, a new alternative has been offered for fans of the snack in the form of a single-finger version called the Time Out Wafer. |
| A Cadbury spokeswoman told the Birmingham Mail the current Time Out bar was being discontinued because it had not proved to be very popular. | A Cadbury spokeswoman told the Birmingham Mail the current Time Out bar was being discontinued because it had not proved to be very popular. |
| She added that a new trial version of the product – the 111 calorie Time Out Wafer – would be introduced, which has made changes to the bar’s layers of chocolate and wafer. | She added that a new trial version of the product – the 111 calorie Time Out Wafer – would be introduced, which has made changes to the bar’s layers of chocolate and wafer. |
| But it hasn’t taken long for people to ridicule the replacement snack, with Twitter user Sally Siggins saying: “Taste testing. Verdict= it's the same but different. One bar, less chocolate, more wafer, crumbles.” | But it hasn’t taken long for people to ridicule the replacement snack, with Twitter user Sally Siggins saying: “Taste testing. Verdict= it's the same but different. One bar, less chocolate, more wafer, crumbles.” |
| Cadbury Ireland, which produces the snack, cut 222 jobs as it made the changes, according to the Mail. | Cadbury Ireland, which produces the snack, cut 222 jobs as it made the changes, according to the Mail. |
| It said that sales of the two wafer-based brands had been "in decline for a number of years." | It said that sales of the two wafer-based brands had been "in decline for a number of years." |
| The spokeswoman said: “We have withdrawn the current brand so the old one has gone and will be replaced. | The spokeswoman said: “We have withdrawn the current brand so the old one has gone and will be replaced. |
| "The original Time Out bars started to be withdrawn from sale in February." | "The original Time Out bars started to be withdrawn from sale in February." |
| Due to tumbling sales the Time Out bar has been axed from certain countries and relaunched in various guises since it first appeared in the UK and Ireland in 1992. | Due to tumbling sales the Time Out bar has been axed from certain countries and relaunched in various guises since it first appeared in the UK and Ireland in 1992. |
| It was launched in Canada and South Africa in 2001, but was removed a few years after. | It was launched in Canada and South Africa in 2001, but was removed a few years after. |
| The bar was also overhauled with lighter blue packaging in 2010 and a new slogan “Everybody needs some Time Out”, however this was changed back to its darker blue wrapping only a few months later. | The bar was also overhauled with lighter blue packaging in 2010 and a new slogan “Everybody needs some Time Out”, however this was changed back to its darker blue wrapping only a few months later. |