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SNP spring conference: Swinney wants party to win more seats at Holyrood SNP conference: Party aims to reach every internet user in Scotland
(about 3 hours later)
Scotland's deputy first minister will tell SNP delegates that he wants the party to win as many constituency seats at the Holyrood election as possible. Scotland's deputy first minister said the SNP would aim to reach every internet user in Scotland ahead of May's Holyrood election.
The rallying call by John Swinney, who is also the Scottish government's finance secretary, will round off the two-day conference in Glasgow. John Swinney told SNP conference members of the ambitious digital plan.
In 2011, the SNP won 53 constituency seats, now the goal on 5 May is to win even more of the 73 available. He said contacting voters online would be combined with traditional doorstep campaigning.
Current polling suggests the party has every reason to be confident. The rallying call by Mr Swinney, who is also the Scottish government's finance secretary, rounded off the two-day conference in Glasgow.
He said he wanted the party to "fight hard to win in every seat we contest" on 5 May.
Current polling has suggested the SNP has every reason to be confident of winning a third term.
The SNP is typically registering 50% support for constituency polling.The SNP is typically registering 50% support for constituency polling.
It also has the opportunity to top up any first-past-the-post seats it wins with regional list seats.It also has the opportunity to top up any first-past-the-post seats it wins with regional list seats.
Of the 129 Scottish Parliament seats available in 2011, the SNP won 69 enabling it to form a majority government.Of the 129 Scottish Parliament seats available in 2011, the SNP won 69 enabling it to form a majority government.
The campaign push by Mr Swinney comes the day after SNP leader and Scotland's First Minister Nicola Sturgeon announced that there would a fresh push for Scottish independence. 'Hope and aspiration for Scotland'
However, this would not take place until after the Holyrood election and after the 23 June referendum on whether the UK should stay in or out of the EU. In his speech, Mr Swinney said: "I can promise you the most comprehensive campaign we have ever fought.
"Our campaign will be built on the foundations of traditional doorstep campaigning - house by house throughout the country - that has been the hallmark of the Scottish National Party.
"But we will also add to that a stronger digital campaign to expand the scale, the scope and the reach of our message of hope and aspiration for Scotland.
"Our digital plan will have the aim of reaching every single internet user in Scotland by polling day.".