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You can find the current article at its original source at http://www.theguardian.com/politics/2016/mar/13/david-cameron-accused-of-media-sham-local-newspapers-love-you-yorkshire-post
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| Version 2 | Version 3 |
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| I love you, Yorkshire … Lincolnshire … Cornwall: paper snubs Cameron 'sham' | I love you, Yorkshire … Lincolnshire … Cornwall: paper snubs Cameron 'sham' |
| (6 months later) | |
| David Cameron has been accused of touting a series of almost identical articles to local newspapers around the UK in an attempted PR “carpet bombing” of the country outside London. | David Cameron has been accused of touting a series of almost identical articles to local newspapers around the UK in an attempted PR “carpet bombing” of the country outside London. |
| The Yorkshire Post refused to publish what was billed as a “very personal” opinion piece by the prime minister. | The Yorkshire Post refused to publish what was billed as a “very personal” opinion piece by the prime minister. |
| The paper said it discovered tweaked versions of the same piece had been sent to several other regional titles as part of what it called a “sham media operation”. | The paper said it discovered tweaked versions of the same piece had been sent to several other regional titles as part of what it called a “sham media operation”. |
| The prime minister’s piece began with the words “I love Yorkshire & the Humber” and was designed to highlight some of the region’s attractions as part of English Tourism week. | The prime minister’s piece began with the words “I love Yorkshire & the Humber” and was designed to highlight some of the region’s attractions as part of English Tourism week. |
| In an editorial, the Yorkshire Post explains that a Downing Street press officer telephoned to offer the “very personal” piece but when the column arrived, doubts arose over how genuine it was. | In an editorial, the Yorkshire Post explains that a Downing Street press officer telephoned to offer the “very personal” piece but when the column arrived, doubts arose over how genuine it was. |
| “It appeared very formulaic, lacked empathy and only made passing reference to the misery caused by the Yorkshire floods,” the editorial says. | “It appeared very formulaic, lacked empathy and only made passing reference to the misery caused by the Yorkshire floods,” the editorial says. |
| Then the newspaper discovered other regional and local publications had run remarkably similar pieces. | Then the newspaper discovered other regional and local publications had run remarkably similar pieces. |
| The Herald, Plymouth’s newspaper, published a piece from Cameron which began with the words: “I love Cornwall and Isles of Scilly.” The Newcastle Chronicle carried a piece that started: “I love Northumberland.” And the same in the Lincolnshire Echo: “I love Lincolnshire.” | The Herald, Plymouth’s newspaper, published a piece from Cameron which began with the words: “I love Cornwall and Isles of Scilly.” The Newcastle Chronicle carried a piece that started: “I love Northumberland.” And the same in the Lincolnshire Echo: “I love Lincolnshire.” |
| For the south-west audience, the PM wrote of Cornwall: “From their stunning beaches and coastal walks to their creative arts projects, this county is one of the many jewels in Great Britain’s crown.” | For the south-west audience, the PM wrote of Cornwall: “From their stunning beaches and coastal walks to their creative arts projects, this county is one of the many jewels in Great Britain’s crown.” |
| For the north-east: “From Hadrian’s Wall to Europe’s biggest sky park, this county is one of the many jewels in Great Britain’s crown.” | For the north-east: “From Hadrian’s Wall to Europe’s biggest sky park, this county is one of the many jewels in Great Britain’s crown.” |
| For Lincolnshire, the PM said: “From the quaint market towns to the rolling countryside, this county is one of the many jewels in Great Britain’s crown.” | For Lincolnshire, the PM said: “From the quaint market towns to the rolling countryside, this county is one of the many jewels in Great Britain’s crown.” |
| The Yorkshire Post acknowledges that the prime minister was not likely to be aware that this was happening in his name – but refused to run his article.The paper was also angered because it had sent a number of questions to the PM to answer in the wake of the floods that hit the region, but six weeks later had yet to receive a response. | The Yorkshire Post acknowledges that the prime minister was not likely to be aware that this was happening in his name – but refused to run his article.The paper was also angered because it had sent a number of questions to the PM to answer in the wake of the floods that hit the region, but six weeks later had yet to receive a response. |
| The newspaper, which backed five more years of a Tory-Lib Dem coalition ahead of last year’s general election, has received widespread support on Twitter for refusing to run the article. | The newspaper, which backed five more years of a Tory-Lib Dem coalition ahead of last year’s general election, has received widespread support on Twitter for refusing to run the article. |
| Good on @yorkshirepost. Not easy for a regional newspaper to turn down an op-Ed from the PM, regardless of reasoninf https://t.co/zfjpFZjTcl | Good on @yorkshirepost. Not easy for a regional newspaper to turn down an op-Ed from the PM, regardless of reasoninf https://t.co/zfjpFZjTcl |
| Bravo @yorkshirepost for calling B.S on @David_Cameron PR article about how he loves Yorkshire, declining to publish https://t.co/HylxpMbMs5 | Bravo @yorkshirepost for calling B.S on @David_Cameron PR article about how he loves Yorkshire, declining to publish https://t.co/HylxpMbMs5 |
| 'We chose to spike Mr Cameron’s article on editorial grounds'. Yorkshire Post having a good time here.https://t.co/4OGPZgH2HQ | 'We chose to spike Mr Cameron’s article on editorial grounds'. Yorkshire Post having a good time here.https://t.co/4OGPZgH2HQ |
| Proud of @yorkshirepost for standing up against the PMs insincere and copy & pasted love letter to Yorkshire https://t.co/e2uolRBxr4 | Proud of @yorkshirepost for standing up against the PMs insincere and copy & pasted love letter to Yorkshire https://t.co/e2uolRBxr4 |
| @ExpressandStar I hope you were offered "why I love the Black Country"! https://t.co/mjKICgMSpS | @ExpressandStar I hope you were offered "why I love the Black Country"! https://t.co/mjKICgMSpS |